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Accused of 'S3 Marketing' in the Controversy of I MUST DIE, Iwet Ramadhan: Tired of Facing Gimmicks

Accused of 'S3 Marketing' in the Controversy of I MUST DIE, Iwet Ramadhan: Tired of Facing Gimmicks

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Accused of 'S3 Marketing' in the Controversy of I MUST DIE, Iwet Ramadhan: Tired of Facing Gimmicks

The emergence of controversy surrounding the film I MUST DIE has led netizens to speculate that it is merely part of a marketing technique or a gimmick. The accusation of "S3 Marketing" has also been widely discussed on social media along with the increasing news coverage about the decline of the film's billboard.

In response to this, Iwet Ramadhan strongly denied that this situation was planned in advance. He feels it is impossible to predict the public's response in such detail and emphasizes that his side actually regrets the discomfort that has occurred.

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"We're not fortune tellers, right? I feel like that question doesn't need an answer from me. We're not fortune tellers, how could I suddenly know that this would happen. It feels tiring to deal with gimmicks, doesn't it?" said Iwet Ramadhan, Monday (08/04/2024).

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Iwet added that people today are often presented with various exhausting marketing gimmicks. He emphasized that what is happening now is purely a dynamic response from the public to the works they are introducing.

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"I'm tired of facing gimmicks in this Konoha country, it's true. Don't add more to it," he said.

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Even though faced with negative issues regarding promotions, Iwet mentioned that audience enthusiasm in theaters remains on the expected track. Until now, the number of viewers is still meeting the standards or benchmarks for horror films in their first week of screening.

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"I don't want to say because it's too early for me to claim that it has no impact. What I can say is that we have entered the benchmark," explained Iwet.

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The production house has taken this moment as a valuable lesson in formulating communication strategies for the future. They are committed to being more careful in introducing a work to the public.

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"Yes, that's what I said, that we learn that there are indeed many things we need to improve, especially in how a work is introduced while still considering the context and sensitivity in public," he emphasized.