Amel Carla's Story About the Influence of Covid-19 on Her Activities as an Influencer

Kapanlagi.com - Artist Amel Carla shares stories about her activities as an influencer amidst the Covid-19 pandemic in an online seminar. During the pandemic, this 19-year-old woman admitted that the content she presented on Instagram experienced an increase in numbers.

"Well, for me, I see it on IG because that's what I often open, and it has increased a lot, thank God. As far as I remember, last year it was 938 thousand views per video upload, and last July it was 1 million. And usually, it takes at least 50 thousand views to increase, usually not enough for 6 months," said Amel Carla in a virtual interview.

1. Consistently Providing Content

Credit: instagram.com/amelcarla

On YouTube, Amel admitted that her growth has not been significant. However, she remains consistent in delivering her created content.

"On YouTube, I am consistent with uploading three times a week. Some videos get more views, while others remain flat. Usually, daily vlogs or videos about my family get more views. On Instagram, I mostly share my daily life, and my story viewers have increased, so I enjoy reviewing food in my stories," she said.

2. Main Trigger

Credit: Gushcloud

Recently, Gushcloud International conducted a study on influencers during the pandemic. The changes brought by Covid-19 have triggered a main shift in consumer behavior.

"Such as what they spend, the content they consume, and their priorities. In order for digital creators and marketing industries to adapt, we need to embrace these changes and fully adopt them to prioritize new strategies for brands," said Althea Lim, Group CEO of Gushcloud International.

The coronavirus pandemic has forced people to stay at home and spend more time with their gadgets. According to research by Gushcloud, the influencer marketing industry will continue to thrive as long as it can adapt and strategize in creating content.

(kpl/aal/ssm)