Ashel Former Member JKT48, Reveals her Casual Dress Style

Kapanlagi.com - At the opening of the Erigo offline store in Pamulang, South Tangerang, on Saturday (2/3/2024), Adzana Shaliha, known as Ashel, revealed her daily dress style. Although often seen elegant in front of fans, Ashel revealed her strong boyish side in her casual fashion style.

Ashel, who is now 19 years old, stated that she feels more comfortable wearing simple outfits, especially t-shirts, when she is not in the public eye. She mentioned that this dress style gives her comfort when she is at home or traveling.

"On days like this, I prefer to wear simple clothes for comfort at home or when going out. I usually wear a simple top with a skirt. So there is a boyish concept, but still me," said Ashel at the opening of the Erigo outlet in Pamulang, South Tangerang, on Saturday (2/2/2024).

1. Choosing Materials for Outfits to Wear

Ashel Reveals Her Casual Dress Style (Credit: Special)

Not only that, Ashel also revealed that she is very selective in choosing clothes. An important criterion for her is a material that easily absorbs sweat.

She prefers to use thin shirts to avoid feeling stuffy or excessive thickness in clothing. Because of this, thin clothes become Ashel's choice.

"I am very picky (about materials) because my body is a bit difficult to adjust to clothes that are too stuffy or thick, so I prefer to wear thin shirts," she added.

2. Interested in Collaboration with Local Brands

In the context of her collaboration with Erigo, Ashel admitted that she didn't think much when invited to collaborate with the well-known local fashion brand. She is interested in the innovation being carried out by Erigo, especially the Neighborhood Store concept that opens hundreds of offline outlets as a strategy to get closer to the market, especially welcoming the holy month of Ramadan this year.

"Since I was in JKT48, I was already familiar (with Erigo) because I often use their clothes for practice, and there was also a collaboration for my own clothes, so I'm happy that they opened in Pamulang because I'm a local resident here so I can get closer and take a look," said Ashel.

Erigo CEO, Sandy Permadi, emphasized that the Neighborhood Store concept is their way of bringing Erigo closer to the community and providing a different shopping experience, especially for customers who usually shop online.

"Customers who usually buy online, now we want to provide a different shopping experience. The Neighborhood Store concept is one of our ways to win the hearts of the community," concluded Sandy Permadi.

(kpl/pur/tdr)