Be the First, Deddy Corbuzier Invests Over 10 Billion Rupiah in Erigo

Kapanlagi.com - Deddy Corbuzier did not want to miss the opportunity when PT. Idea Solusi Indonesia, as the Erigo fashion brand company, opened investment opportunities for the first time after 11 years of establishment.

On Tuesday night (19/4/2022), Deddy Corbuzier was seen enthusiastically visiting the Erigo Fulfillment Center, located in Legok, Tangerang, Banten, to sign a cooperation agreement.

With the signing of the MoU, the father of Azka Corbuzier has officially become the first investor in Erigo.

"I am interested in investing because I see that Erigo can grow this big even without any investors. So when there is an investment offer, of course, I think this is a good and potential offer," said Deddy Corbuzier when asked why he was interested in investing in Erigo.

1. More Than 10 Billion

In addition, according to Deddy Corbuzier, Erigo is a quality local brand that should be supported in order to dominate the clothing retail industry and compete in the global market. "This is the coolest thing about building an Indonesian brand. It's an Indonesian brand," he said.

When asked about the amount of money invested, Deddy refused to disclose it. However, he confirmed that the amount he invested was more than Rp10 billion.

"If you asked whether it's more than 10 billion, that's true. For me, it's a large amount and I'm willing to invest because I believe the valuation will be high and there will be profits," he said.

2. Adding Value

Kapanlagi/Dadan Deva

Meanwhile, Erigo's CEO & Founder, Muhammad Sadad, said that with Deddy Corbuzier joining as an investor, he hopes to not only provide financial value but also strengthen the business ecosystem for Erigo and increase the company's valuation.

"The entry of the first investor is certainly a new step for Erigo in developing business strategies and creating accountable good corporate governance. I thank Deddy Corbuzier for joining and becoming the first investor in Erigo," said Muhammad Sadad.

3. Bootstrap

For your information, Muhammad Sadad founded Erigo in 2011 with a bootstrapping strategy, meaning the capital came from internal funds without external investment. Now, with fresh funds from investors, Erigo, which has become the fashion brand with the largest sales on the marketplace for the past 3 years, plans to use the investment to continue and expand its product offerings through the offline market by opening 100 stores throughout Indonesia.

"Of course, we already have a plan. At the end of the year, we have a clear plan for 100 locations, we also want to add more stores. We also plan to create an app, which will definitely increase the valuation," said Sadad.

(kpl/dan/frs)