Celebrating its 25th Birthday, Wardah Beauty Fest will be Enlivened by Indonesian Celebrities

Kapanlagi.com - There is always a special excitement in celebrating birthdays. The same goes for the 25th birthday celebration of Wardah, one of the favorite cosmetic brands of Indonesian celebrities. Known as the pioneer of halal cosmetics in Indonesia since its establishment in 1995, in its 25 years of journey, it has been recognized as the number 1 beauty brand in Indonesia. Remaining true to its 3 principles of Pure & Safe, Innovation, and Love, Wardah has also been setting beauty trends in Indonesia.

In its 25th birthday celebration, Wardah is ready to hold a grand virtual event for beauty enthusiasts and women from all over the country, called Wardah Beauty Fest. In a press conference held by Wardah on Wednesday (30/9/2020), they explained that this event will take place on October 3-4, 2020. The peak of Wardah's birthday celebration will feature talk shows, the launch of new products, and entertainment by celebrities and other inspiring women.

A Virtual Event Ready to Inspire Women

With the tagline Feel The Beauty, Wardah presents the virtual event Wardah Beauty Fest as the culmination of its 25th birthday celebration. "Bringing the theme Your Beauty is Ready to Face the World, this activity aims to inspire and accompany Indonesian women to remain enthusiastic in their work, achieve success, and be ready to face the world," said Shabrina Salsabila, Brand Activation Manager of Wardah.

Accessible to everyone for free, this two-day event will be filled with exciting activities. Starting from talk shows with inspiring women as guests, music performances, CSR movements, and virtual bazaars.

Various interesting themes will fill the series of Wardah Beauty Fest events. Bringing speakers from within and outside the country, the talkshow session will be opened with the topic "Science & Beauty Industry" by Dr. Sari Chairunnisa Sp.KK (Director of R&D at Wardah) and Neelam Muizuddin (Global Beauty Expert).

For those who want to spread positive inspiration, don't miss the interesting theme "Content Creator" featuring Azzura Pongai (Country Strategic Partnership Manager, YouTube) and Zaskia Sungkar (Brand Ambassador of Wardah). There is also the beautiful Dewi Sandra as the Brand Ambassador of Wardah, who will discuss the topic "Women Empowerment" with Susan Carland (Australian Academic, Writer, TV Presenter, Hijabi). Tatjana Saphira will also fill the session with the launch of Wardah's latest product! Don't miss the special performances by young musicians like Hanggini, Chiki Fawzi, and Yura Yunita who will enliven this exciting event.

Utilize the Momentum of 25 Years

"Twenty-five years is not a short time, but our journey is still long." Salman Subakat's expression as the CEO of PT Paragon Technology and Innovation shows confidence in Wardah's continued success, thanks to the spirit of change and vision carried by the younger generation.
Having been in process for 25 years, Wardah is using this important moment to prepare for a better future. Not only meeting the needs of the domestic market and competing globally, but also encouraging every Indonesian woman to radiate beauty that provides positive inspiration, through the tagline 'Feel The Beauty'.

Start the #CaraBaruSalingJaga Campaign

Wardah does not turn a blind eye to the difficulties of the New Habit Adaptation period due to the pandemic. Remaining faithful to the theme "Your Beauty is Ready to Face the World", Wardah will collaborate with Dr. Nadhira Afifa, a doctor and Harvard University alumnus, through the #CaraBaruSalingJaga campaign.

In addition to educating about the importance of adhering to health protocols, this campaign is expected to encourage the public to apply the 3M's, which are wearing masks, washing hands or using hand gel, and maintaining distance. You can also play an active role by becoming an ambassador of #CaraBaruSalingJaga in your daily life. Stay calm, you're not alone because this virtual campaign will also collaborate with the Helping Hands Foundation, involving the role of friends with disabilities.

To watch Wardah Beauty Fest through digital platforms, simply register on the microsite https://25tahun.wardahbeauty.com/. Besides being able to enjoy talk shows and special performances, take the opportunity to get special promos through the virtual bazaar and the launch of the Wardah Scholarship Program, which aims to provide scholarships for Indonesian female students.

Come on, be a witness to Wardah's 25th birthday celebration through the Wardah Beauty Fest event, which will be held on October 3-4, 2020. Save the date!

(adv/eth/wri)