CEO Vidio Sutanto Hartono Reveals the Strength of Local Content, Still Highly Desired

Kapanlagi.com - Indonesian broadcasting media producers are considered to still have significant opportunities for growth amidst competition with international video platforms. Local content in the Indonesian language is said to remain strong and in demand by viewers, making it a unique advantage for the domestic industry.

This view was expressed by CEO of Vidio, Sutanto Hartono, while giving a public lecture to first-semester students of the Communication Science Study Program, Faculty of Social and Political Sciences at Atma Jaya University Yogyakarta (UAJY) on Monday, December 1, 2025.

In a presentation titled "Winning the Digital Leadership: Vidio's Local Formula to Compete with Global Giants", Sutanto explained that television broadcasting remains the primary choice for the public. He mentioned that more than 62 percent of Indonesia's 280 million population still watch television.

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1. TV Reaches Broader

Sutanto Hartono © Liputan6.com/Kukuh Setyono

According to him, this condition occurs because television can reach more than 17 thousand islands in Indonesia. Meanwhile, internet access is still uneven and data costs are relatively high, making television the most easily accessible medium.

2. Strategic Pillars

Sutanto Hartono © Liputan6.com/Kukuh Setyono

Sutanto explained that there are several strategic pillars to expand audience reach. First, strengthening television content with programs that have high ratings. Second, presenting live sports broadcasts, showcasing the diversity of local content, and keeping up with technological developments.

3. Attraction of Local Content

He emphasized that the attraction of local content is still proven to be strong. One piece of evidence he presented is the high sales of Indonesian film tickets in cinemas. Throughout the year 2025, national film ticket sales reached 80 million tickets, or about 60 percent of the total tickets sold.

4. Sutanto's Message to Students

On that occasion, Sutanto also conveyed a message to students about the importance of being prepared for the workforce. He encouraged students to hone their hard skills and soft skills, as well as to participate in internship programs to become accustomed to the professional environment while still in college.

5. Storytelling is Very Important

According to him, the ability to tell stories or storytelling has become one of the most needed skills today. He believes that effective message delivery demonstrates logical thinking ability and adds value in the workforce.

6. Public Lecture with Positive Value

The Head of the Communication Science Department at UAJY, Mario Antonius Birowo, welcomed the public lecture positively. He mentioned that the presence of media practitioners like Sutanto helps students understand the relationship between the theories learned in campus and industry practices in the field.

7. Collaboration Opportunities between UAJY and Emtek Group

Mario also opened up collaboration opportunities between UAJY and Emtek Group through impactful internship programs. Students can participate in internships for one semester, and the results of their reports can be converted into a minimum of 20 credits (SKS). This program is expected to serve as an important bridge between the world of education and the workforce.

(kpl/phi)