The largest social media platform in China, Weibo, has released its annual report on celebrity hot searches for 2025. This data maps out which public figures have the highest exposure in the digital space.
The results indicate an increasingly competitive entertainment industry. The name Xiao Zhan stands out as the most dominant figure this year. As of December 31, 2025, Xiao Zhan has been recorded appearing 1,670 times in the hot search lists.
This figure makes him the celebrity with the highest exposure on Weibo throughout the year. This report is released as part of Weibo's annual recap of public search trends. Data was collected until December 31, 2025.
Hot searches serve as a strong indicator of public conversation in China. Positions on this list are often used as benchmarks for popularity and digital influence.
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