In recent years, Chinese dramas featuring the theme of a rich CEO falling in love with a poor girl have become an unavoidable phenomenon. The story is simple yet always manages to attract attention: a wealthy man with great power helps an ordinary woman and eventually falls in love. This format had become a staple on digital platforms and social media.
However, with its popularity, many began to criticize the genre for being too far removed from reality. Stories that highlight wealth as a solution to life are considered to create misleading expectations, especially among the younger generation. The Chinese government has finally intervened to regulate this phenomenon.
Now, with the new regulations from the National Radio and Television Administration (NRTA) of China, the romance genre featuring super-rich CEO characters is officially limited. The entertainment industry is starting to adjust, marking the end of the era of instant love between ordinary girls and billionaire men in digital dramas.
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