Kapanlagi.com - Dilraba Dilmurat has once again made a new achievement in the international fashion world. On January 26, 2026, she was officially announced as the first global brand ambassador for the Korean eyewear brand, Fakeme.
This collaboration immediately captured the attention of the public and fans. Dilraba Dilmurat's name is once again in the spotlight due to her image, which is considered in line with the spirit of freedom of expression promoted by Fakeme.
1. Official Announcement That Immediately Becomes a Topic of Conversation

The announcement of Dilraba Dilmurat as the first global brand ambassador of Fakeme was made through official channels and immediately sparked widespread discussion on social media. The collaboration theme titled "journey together" became the main attraction as it emphasizes self-exploration and the diversity of identities.
Many fans view this step as a form of international recognition of Dilraba Dilmurat's influence in the fashion industry. Her status as a style icon is seen as capable of helping Fakeme reach a broader audience, especially the younger generation who love to experiment with their appearance.
This collaboration is also considered not just a commercial partnership, but a meeting of two identities that mutually strengthen each other in terms of values and vision.
2. Alignment of Brand Concept and Character of Dilraba Dilmurat

Dilraba Dilmurat - copyright: weibo.com
The collaboration between Fakeme and Dilraba Dilmurat is considered very aligned in terms of concept and character. The philosophy of Fakeme "Find Me" which emphasizes the search for identity and the courage to break boundaries is seen as in line with Dilraba's image, known for being gentle, elegant, and daring to stand out.
Through various styles of glasses, Dilraba Dilmurat showcases different sides of herself without being trapped in a single label. The gold frames radiate an intellectual and graceful aura, while the black frames emphasize a strong and modern impression. This combination reinforces the message that every individual has many facets.
An emotional narrative also serves as the main strength of this campaign. Dilraba's official post, which touches on "not just one dimension", creates a strong resonance with fans who view this collaboration as more than just commercial support.
3. Captivating Campaign Visuals and Netizen Responses

Dilraba Dilmurat - copyright: weibo.com
Dilraba Dilmurat's appearance in the Fakeme campaign was immediately referred to by netizens as a "visual bomb". Every promotional photo received praise for its ability to showcase a smooth style transformation, from classic black-and-white to edgy modern vibes.
Many netizens called the glasses worn by Dilraba like a "mood switch" that drastically changed her expression in a single frame. The gold-framed style highlighted her facial structure, while the black frame gave a cool and charismatic impression.
The visual quality of the campaign was also praised for its neat and aesthetic details. Many fans claimed that every portrait of Dilraba Dilmurat is worthy of being a wallpaper, further strengthening Fakeme's image as a fashionable and classy eyewear brand.
4. Impact of the Market and Economic Power of Fans

Dilraba Dilmurat - copyright: weibo.com
The announcement of Dilraba Dilmurat as the first global brand ambassador for Fakeme had a significant impact on the market. Searches for Fakeme products reportedly surged by up to 300 percent in a short time following the official announcement.
On e-commerce platforms, Fakeme even opened a special channel titled "Dilraba Limited Surprise" which immediately attracted consumer attention. Various limited edition merchandise such as signed postcards, hats, and eye masks were also launched with special discount offers.
Fan enthusiasm was also evident through various offline support activities. Dilraba's fan club held pop-up store events and light shows in several major cities, emphasizing the strong influence of Dilraba Dilmurat in driving the fan economy massively and positively.
(kpl/chn)
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.