Dina Fatimah, Indonesia's Fashion Gateway at New York Fashion Week

Kapanlagi.com - Several Indonesian designers have successfully penetrated one of the biggest fashion events in the world, New York Fashion Week: The Show. Among them are Vivi Zubedi, Dian Pelangi, Coreta Louise, Melia Wijaya, and Barli Asmara.

Their success in introducing their work at the fashion event apparently cannot be separated from the hard work of Dina Fatimah. The woman who is familiarly called Eski is a figure who has brought Indonesian designers and various local Indonesian brands to successfully hold fashion shows in the Big Apple City.

“I have been in New York City a few years ago, where I and the late Teti Nurhayati opened the Indonesia Fashion Gallery in Midtown, Manhattan. The story began because we have struggled to get various fashion connections in New York, and invited Indonesian designers to expand their business on the international stage, which started first in this fashion city, New York,” explained the woman who once worked as a fashion stylist for Aneka magazine in her written statement.

“Our efforts to introduce Indonesian fashion in New York were not easy, as buying branded goods here is very easy, so they reconsider buying goods that are not from brands they know. But we didn't give up, we wanted to help the fashion industry go international, so we worked hard to make it happen. From our hard work, you must already know which shows have succeeded in New York, it is definitely my and my team's hard work,” she said.

1. His Hopes

credit: Personal Documentation

Eski also mentioned when he invited local brand Erigo X to participate in New York Fashion Week Season 2022 and launch a highly hyped new line that received appreciation from all circles, both from Indonesia and the international market. His hope is for local brands and Indonesian designers to become mainstream and have outlets in New York.

"New York Fashion Week: The Shows is the stage of the world fashion industry, which will determine the international fashion market for the next season. Indonesia is currently heading in that direction. We have been introducing the name of Indonesia through our group show slot 'Indonesia Diversity.' This way, the fashion industry will be familiar with the name of Indonesia, even though the designers participating in the group show are not always the same. Now, we continue by featuring solo shows of Indonesian brands/designers," said the owner of the Instagram account @superstylist-fashionworld.

(kpl/dan/nda)