Double Celebration, Wang Anyu Becomes Brand Ambassador for Acqua di Parma Right on His Birthday Night

Kapanlagi.com - Sweet news comes from Wang Anyu, who was officially announced as the brand ambassador for Acqua di Parma on February 2, 2026. This moment feels even more special as it coincides with his 28th birthday.

The announcement immediately sparked widespread attention on social media. Business support and Wang Anyu's birthday celebration came together, creating a double euphoria among fans and the public.

1. Wang Anyu Officially Becomes the Brand Ambassador of Acqua di Parma

The appointment of Wang Anyu as the brand ambassador for Acqua di Parma became one of the major highlights in early February. This collaboration carries the theme "The Fragrance of Croatian Sunshine" to celebrate the 110-year journey of the Italian perfume brand.

In the campaign video, Wang Anyu showcases a relaxed European lifestyle. Scenes of cycling, sunlight, and fragrance rituals create a warm and elegant impression, in line with the classic character of Acqua di Parma.

This collaboration also introduces an iconic series of perfumes that represent the brand's identity. Wang Anyu's presence is seen as capable of representing a modern, clean, and classy image that the global campaign aims to convey.

2. 28th Birthday Euphoria and Fan Support

Wang Anyu - copyright: weibo.com

This year's birthday celebration for Wang Anyu feels special with massive support from fans. Several cities like Xi'an and Shenzhen held offline events, ranging from giant poster displays to joint birthday parties.

In Xi'an Xiaozhai, dozens of electronic screens simultaneously showcased visuals of Wang Anyu. The area was bustling with locals who took photos and experienced the festive celebration atmosphere.

Moreover, the fan community also initiated charitable activities. Together with a social project, they established the fourth Wang Anyu Charity Book Corner in Gansu as a meaningful and sustainable form of celebration.

3. Digital Activities and E-Commerce Platform Collaboration

Wang Anyu - copyright: weibo.com

This double celebration is also strongly felt in the digital realm. On Douyin, Wang Anyu's birthday campaign encouraged fans to create creative videos, mashups, and greeting content that quickly went viral.

Meanwhile, on Weibo, various birthday greeting hashtags were widely used. Phrases like "love is a gift, you are a gift" became expressions frequently shared by his loyal fans.

On the commercial side, collaboration with JD.com introduced the "Super Star Fan Day" program. Fans could purchase a special edition Acqua di Parma gift box while participating in interactive activities that enhanced brand visibility and Wang Anyu's presence.

4. Public Response to Wang Anyu's Career and Personality

Wang Anyu - copyright: weibo.com

Wang Anyu's name has also been widely discussed thanks to his career journey in the acting world. His role as Lin Dongzhe in the drama The People of the Alley earned him the nickname "national first love" from the audience.

His emotional acting, especially in crying scenes, has received praise from various public figures. He is considered capable of displaying deep emotions without feeling excessive.

Off-screen, Wang Anyu's personality on variety shows has also attracted attention. His relaxed, responsible, and reflective attitude makes many fans feel close to him and see him as an authentic figure.

5. Wang Anyu's Upcoming Agenda

Wang Anyu - copyright: weibo.com

After this major announcement, Wang Anyu's schedule appears to be quite packed. On February 3, the Acqua di Parma campaign will enter the regional launch phase coinciding with his birthday.

He is also scheduled to attend Weibo Night on February 5. At this event, Wang Anyu will share the stage with several popular actors who are currently shining.

Not stopping there, the film Pegasus 3 featuring a cameo by Wang Anyu is scheduled to be released during the Spring Festival. This presence further strengthens his existence in the entertainment and commercial world.

(kpl/chn)