Due to Its Virality, American Singer Melly Mike Will Appear at the Riau Pacu Jalur

Kapanlagi.com - The 2025 Pacu Jalur Festival in Kuantan Singingi, Riau, is set to be more vibrant. A surprising announcement comes from American singer Melly Mike, who will also be present and perform at the cultural festival.

The popularity of Melly Mike suddenly skyrocketed in Indonesia after his song, Young Black and Rich, became the backdrop for the viral dance video Aura Farming circulating on various social media. The video was even shared by the official account of the world football club, Paris Saint-Germain (PSG), sparking a wave of international attention.

This viral phenomenon has paved the way for Melly Mike to establish a closer connection with Indonesia's local culture. Without sponsorship or a formal invitation, the singer decided to attend personally to honor the warm welcome from the Indonesian public. Check out the full explanation below.

1. The Beginning of Melly Mike's Involvement in Pacu Jalur

US Singer Melly Mike to Appear at Pacu Jalur Riau (credit: instagram/pacujalur_net)

Melly Mike's involvement began with his sudden fame in the homeland. A dance video titled Aura Farming, which used his song as background music, became a digital phenomenon on various platforms.

The recording was re-uploaded by major accounts, including PSG, and attracted millions of viewers. Its viral effect made Young Black and Rich a familiar song among TikTok users in Indonesia.

2. Melly Mike's Initiative to Attend the Pacu Jalur Festival

The decision to attend the Pacu Jalur Festival was entirely Melly Mike's initiative. He voluntarily covered all travel and accommodation expenses during his time in Indonesia.

The organizing committee only facilitated transportation from Pekanbaru to Teluk Kuantan and provided lodging during the event. This step demonstrates the singer's enthusiasm and commitment to the local culture.

3. Will Appear at the Closing Night of the Festival

US singer Melly Mike will be present at the Pacu Jalur Riau (credit: instagram/pacujalur_net)

Melly Mike is scheduled to perform on the peak night of the Pacu Jalur Festival, which will be held on August 24, 2025, at Limuno Field. Her performance is one of the main agendas most anticipated by visitors.

Not only performing solo, Melly Mike will also collaborate with Rayyan Arkan Dikha, a dancer from the viral video Aura Farming. This cross-cultural collaboration is projected to be an enchanting spectacle as well as a symbol of global artistic unity.

4. Positive Impact for the Promotion of Riau Culture

With the presence of international artists like Melly Mike, the Pacu Jalur Festival is expected to become more widely known, even internationally. The popularity of this singer could serve as a new magnet for introducing Indonesia's local culture to a global audience.

Her presence is believed to boost the tourism sector, especially in the Kuantan Singingi region, which has been hosting this annual festival.

5. Building Cultural Bridges Through Music and Dance

US singer Melly Mike will be present at the Pacu Jalur Festival in Riau (credit: instagram/pacujalur_net)

The Pacu Jalur Festival has long been known as a cultural celebration rich in traditional values, especially the long boat race on the Kuantan River. With the presence of Melly Mike, this festival shows that it can also be a space for collaborative expression of modern culture.

The collaboration between Melly Mike and Rayyan Arkan Dikha demonstrates how local and global arts can blend in an inclusive performance. This could be the beginning of a long-term synergy between Indonesia and international cultural practitioners.

6. Questions Regarding Melly Mike's Arrival at the Pacu Jalur Festival

Q: What is the reason Melly Mike is coming to the Pacu Jalur Festival 2025?
A: She is interested in attending after her video went viral in Indonesia, especially the video Aura Farming that used her song.

Q: When will Melly Mike perform at the Pacu Jalur Festival?
A: She will perform on the closing night of the festival, August 24, 2025, at Limuno Field.

Q: Was Melly Mike invited by the committee?
A: No. She is coming on her own initiative and is covering all travel expenses herself.

Q: Who is Rayyan Arkan Dikha who will perform with Melly Mike?
A: Rayyan is the dancer in the viral video Aura Farming that used Melly Mike's song as the background music.

Q: What impact does Melly Mike's presence have on the Pacu Jalur Festival?
A: Her presence expands the festival's reach internationally and strengthens the promotion of Riau's culture on a global scale.

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(kpl/sjn)