Kapanlagi.com - Audience enthusiasm for the Chinese drama Love Story in the 1970s is increasingly felt ahead of its airing at the Spring Festival 2026. This period-themed drama has officially surpassed one million pre-orders on two major platforms in just one week.
This achievement makes it one of the most anticipated Chinese dramas of Love Story in the 1970s this year. With a combination of nostalgia for the 1970s and a classic romance story, this drama has successfully captured the attention of multiple generations even before its release.
As of February 17, 2026, the total pre-orders for this drama on Tencent Video (WeTV) and Weibo have surpassed one million. This figure sets a new record for the period drama category, which is set to air during the Spring Festival season.
The growth has been remarkably rapid. On February 10, the first day of the pre-order opening, the order numbers were around 300 thousand and surged to over 800 thousand by February 14. In just four days, there was an increase of about 500 thousand orders, before officially reaching one million on February 17.
This surge demonstrates the high public expectations for the Chinese drama Love Story in the 1970s, further solidifying its position as one of the hottest releases at the beginning of 2026.
Love Story in the 1970s - copyright: weibo.com
Starting February 21, coinciding with the fifth day of the Lunar New Year, this drama will fill the prime time slot at 19:30 on CCTV-8. This prime time airing indicates a high level of confidence in the potential ratings and family appeal of the series.
In addition to airing on national television, this drama will also be released exclusively online through Tencent Video (WeTV). This dual broadcast strategy expands the audience reach, catering to both families watching television together and younger generations who are more active on digital platforms.
Interestingly, this series is also referred to as a major cultural and artistic project of Beijing's audiovisual program. This label further strengthens the image of the drama Love Story in the 1970s as a quality viewing experience with high production values.
Love Story in the 1970s - copyright: weibo.com
One of the main attractions of this drama lies in the effort to recreate the era in such detail. The production team rebuilt the setting of the 1970s complete with old apartment buildings and a state-owned hat factory, presenting an authentic atmosphere that feels alive.
Without holding back, more than 300 authentic props were used during the shooting process, ranging from grain coupons to typical enamel cups of that time. The actors' costumes also underwent repeated washing and drying processes to look natural and period-appropriate.
This serious production approach makes the Chinese drama Love Story in the 1970s not only rely on romance but also provides an immersive visual experience for viewers who want to reminisce or get to know that era.
Love Story in the 1970s - copyright: weibo.com
From the story side, the main focus is on the character Fang Muyang played by Arthur Chen and Fei Ni played by Sun Qian. Their story raises the classic yet still beloved trope of "fake marriage that leads to true love".
Their relationship has even been dubbed by netizens as the "sibling-in-law" dynamic filled with sweet tension. Their chemistry has become one of the driving factors for high pre-order interest since it was first announced.
On the other hand, the characters played by Guo Xiaoting and Wang Tianchen bring a different color through a faster and bolder romance. The contrast between these two couples makes the storyline of the Chinese drama Love Story in the 1970s feel more dynamic and not monotonous.
Love Story in the 1970s - copyright: weibo.com
The surge in early bookings is also attributed to the active role of the main actors' fans who vigorously promoted this drama on social media. The high-quality trailer released earlier successfully attracted the attention of the general audience, not just the fandom base.
The recommendation strategy from friends and family also helped expand the market reach, especially leading up to the Spring Festival moment that is synonymous with togetherness. With its airing on CCTV-8 and a touch of nostalgia, this drama has been referred to as "the young version of Parent's Love" by some netizens.
The combination of digital promotion, the strength of the cast, and the momentum of the national holiday makes the Chinese drama Love Story in the 1970s a strong candidate for high ratings this season. Now, the public is left to wait and see if the airing results will live up to the high expectations that have been built up.
(kpl/chn)
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