Experience the Difficulty of Business Hindered by Corona, Jessica Iskandar Provides Free Promotion for SME Products

Kapanlagi.com - Besides being an artist, Jessica Iskandar also earns income from cosmetics and food businesses. However, due to the effects of the corona virus pandemic, her business inevitably experienced a decline.

"Cosmetics and bakery businesses are mostly located in malls, but since malls are closed, sales are difficult," said Jessica when met in the Kapten Tendean area, South Jakarta.

1. Free Promotion on Instagram

Because she knows what it feels like for businesses to experience a decline, it inspired Jessica Iskandar to help Small and Medium Enterprises (SMEs). She provides free promotion opportunities on Instagram for food businesses without needing to be paid.

"I also know what it's like to be an SME, so while at home, I thought about how to help many people. That is by promoting SME products that are currently experiencing a decrease in sales," said the mother of one.

2. Reciprocal System

Jessica Iskandar © instagram.com/inijedar

In promoting, Jessica Iskandar uses a reciprocal system. Food from these small businesses is sent to her for promotion. So she gets free food from there, and SMEs get new customers from the artist's followers.

3. Getting the Products

Jessica Iskandar © instagram.com/inijedar

"They don't have to pay for the reciprocity, but I get the product. Like, for example, if they sell empek-empek, they send it to me to eat and promote. That's to help those who are currently struggling to sell," said the actress from the movie DEALOVA.

(kpl/abs/tdr)