GEKRAFS Opens Temporary Store in Paris for 10 Brands Featured in Paris Fashion Show, Receives Positive Response!

Kapanlagi.com - On March 6, 2022, GEKRAFS brought 10 local designers and brands to participate in a fashion show in Paris located at the Westin Paris Vendome. At that time, the response from the attending fashionistas could be said to be very positive, where most of them greatly appreciated the original works of Indonesia.

The day after, GEKRAFS opened a temporary store in Paris, precisely at 51 Rue Turrene. In the store, there are 10 brands that participated in the Paris fashion show and also SMEs under Hipmi Java.

The store was opened by the Indonesian Ambassador to Paris, Mr. Muhamad Oemar. Together with Trade Attache Mrs. Rutin, he viewed all the products and gave directions for preparing the market in Paris.

1. Best-Selling Brands and Products

Temporary Store GEKRAFS in Paris / Credit Photo: Personal Documentation

The temporary store received positive responses because its main target was to collaborate and establish good relationships with buyers. So far, some of the most praised brands include 3Second x Danjyo Hijyoji, Greenlight x Ican Harem, Brand no rand, Dekranasda Banjar Baru, Chayra, and IKYK.

Tika Ramlan, the owner of Chayra brand, sold out many of her collections. Meanwhile, Brand No Brand has been busy with its clothes purchased by Parisian influencers, Andy Sambu, who wore them directly at the GUCCI Love Parade event.

Comments from buyers, media, and influencers who attended mostly praised the unique and original Indonesian products.

2. GEKRAFS Mission Running Smoothly

Temporary Store GEKRAFS in Paris / Credit Photo: Personal Documentation

Meanwhile, there is 1 food brand that participated in the series of activities in Paris with GEKRAFS, namely Geprek Bensu. This momentum is indeed utilized as an opportunity for market development to Paris, after previously opening a branch in Amsterdam.

This achievement is certainly a positive step from the activities carried out by GEKRAFS. As we know, the main goal of GEKRAFS is to help local brands and SMEs to get opportunities in the European market.

Because as we know, Paris is not an easy city to conquer. But the positive reactions that have come so far cannot be denied, bringing fresh air for Indonesian products to 'go international'.

(kpl/pur/gtr)