Having a Hijab Store in the Mall, Ivan Gunawan's Dream Comes True

Kapanlagi.com - Ivan Gunawan succeeded in developing his fashion brand, Hijab Mandjha, which is spread in various big cities in Indonesia. This time, Ivan Gunawan realizes his dream by opening the first Hijab Mandjha store in a mall located in Depok, West Java.

“Today, we are inaugurating the 13th or 14th Mandjha store, I forgot. It can be said that this is the first Mandjha Hijab store in a mall, so we started from Margo City Mall and today is the soft opening, the grand opening will be on March 31st. So, this is my dream to have a store in a mall because people usually spend their holidays in malls, so I want to have a presence in a mall,” said Ivan Gunawan when met at Margo City Depok recently.

1. Special in Depok

Ivan Gunawan © KapanLagi.com/Nuzulur Rakhmah

Ivan Gunawan specifically designed 18 series of hijabs that can only be obtained at the Margo City Depok store. After this, he also hopes to build a Hijab Mandjha store in various other malls.

“Especially for Depok, I have an exclusive collection of hijabs where there are 18 series of hijabs that I only make specifically for the people of Depok. So they are not available in other stores. Here, 60 percent are hijabs, 40 percent are Muslim clothing. This is available in Depok, but in which (mall) next, I want it to be more easily accessible to all Muslim women in Indonesia,” he explained.

2. Reasons for Choosing the Muslim Fashion Business

Ivan Gunawan © KapanLagi.com/Nuzulur Rakhmah

Ivan Gunawan said that because he has more Muslim female fans, he feels more suitable to sell Muslim clothing. The Hijab Mandjha brand was established by Ivan Gunawan six years ago.

“Because this is my Muslim brand that has been running for six years, as I have mentioned, there are 13 stores and most of my followers are Muslim women. So if I sell sexy clothes, revealing clothes, the market is not big,” said Ivan Gunawan.

3. Affordable Price

Ivan Gunawan © KapanLagi.com/Nuzulur Rakhmah

In addition, the price offered by Ivan Gunawan for the Hijab Mandjha brand is also very affordable. He realizes that many of his fans are from the middle to lower class.

"When I was 17 years old, I sold expensive clothes with materials worth millions. But my followers cannot afford that. My followers are mostly from the middle to lower class and they also wear hijab. So I have to meet their needs, I can't sell expensive items like scarves for 200 thousand, clothes for 300 to 400 thousand, or dresses for one and a half million. So it's indeed in the middle," he concluded.

(kpl/rhm/ums)