Highlights of the SRC Indonesia Festival Event, Full of Excitement and Special Promotions

Kapanlagi.com - After eagerly awaited by loyal SRC customers, Festival SRC Indonesia finally successfully held on December 18, 2021 with a total of 180,000 viewers! The event, which was held virtually on the Youtube SRC Indonesia & Vidio channel, brought a lot of excitement. This is what makes the festivity still felt by the audience at home.

As known, SRC is a modern grocery store that is part of the PT SRC Indonesia Sembilan (SRCIS) partnership program aimed at improving the competitiveness of grocery stores and SMEs through continuous mentoring programs. With this, grocery stores not only appear more modern and successful, but also able to unite the surrounding environment.

The Live Event Festival SRC Indonesia 2021 not only presents entertainment stages, but the culmination of the #KelontongKebanggaan campaign also becomes a stage for grocery stores to be more recognized by the community as an authentic part of Indonesian culture. Furthermore, here are the highlights of the excitement of Festival SRC Indonesia.

Dissecting the Modern Grocery Store that Inspires

Guided by the cool host Arie Untung, the Festival SRC Indonesia event presents various interesting segments. First, there is a dissection of the modern grocery store that presents SRC Trijaya located in Tangerang. Interestingly, the owner named Tri Mulyani is only a high school graduate, but successfully runs this SRC Trijaya grocery store. His business has even grown rapidly since joining SRC in 2015.

Initially, Tri first learned about SRC from a clean, tidy, bright, and modern grocery store on the roadside. From there, he became interested in partnering with SRC. Tri's desire began to come true after a coach from SRC came and explained in detail the concept of this modern grocery store, including what the owner should do to transform their grocery store like other SRC stores.

"Since partnering with SRC, our grocery store has transformed from being dark to being cleaner and more organized, with very bright lighting. We were also given intensive mentoring, so we know how to arrange the products properly and attractively based on their types, and we were given price labels to make it easier for customers when they come to buy, and much more," said Tri.

What's cool is that, in order to enliven the Festival of SRC Indonesia, Trijaya's SRC grocery store also participated by offering a package promotion for only Rp12,000. Don't have cash? Don't worry, payments can also be made non-cash through QRIS LinkAja. Moreover, during this Festival of SRC Indonesia, there is a cashback of up to 50% every time you shop at the nearest SRC grocery store. This promo runs from December 1-31, 2021 with a minimum purchase limit of Rp15,000. In addition, it can not only be enjoyed with offline shopping, but the promo can also be obtained when shopping online through the Ayo Kelontong application.

Furthermore, Tri also explained that at his Trijaya store, there is also a Local Corner that contains local MSME products. This Local Corner not only adds benefits to SRC or grocery store owners, but also serves as a platform for local MSME actors to sell their business products. Now, Trijaya Store is able to open branches by opening SRC Trijaya 2.

Government Appreciates the SRC Program

The success of the SRC program in nurturing grocery stores and facilitating local MSME actors to sell their products is highly appreciated by the government through the Ministry of Tourism and Creative Economy. Sandiaga Uno, as the Minister of Tourism and Creative Economy, expressed his appreciation for the existence of SRC, "By participating in the Ada Di Warung program available at grocery stores in collaboration with the Ministry of Tourism and Creative Economy and SRC, we provide opportunities for local MSME actors to market their products in SRC grocery stores through the Local Corner, thus encouraging an increase in the turnover of grocery store owners and MSME actors."

Therefore, Sandiaga Uno invites all layers of society to make changes that can have a significant impact on Indonesia. "Where do we start? We start with simple actions by shopping at the modern grocery store SRC near our homes and advancing the national economy by buying local MSME products. In addition to helping drive the economy, preserving the sustainability of grocery stores as one of the traditions of Indonesian society, we also actively contribute to spreading goodness in the surrounding environment, so that we can create as many job opportunities as possible."

Announcement of Paguyuban, Best SRC, and SRC Partners

The excitement of the peak of the SRC Indonesia Festival is eagerly awaited by SRC Friends because there will be an announcement of the winners. Starting from the winner of the SRC Subscription Creation Category, which consecutively from 1st to 3rd place, namely SRC Warkop Sirkuit Kediri, SRC Foto Kopi Baru Jaya Jember, and SRC Luluk Pamekasan. Then, for the Favorite Store Creation Category of SRC from 1st to 5th place are SRC City Cell Palembang 2, SRC Merthaning Denpasar, SRC Bu Ros Bengkulu, SRC Indah Bandung 1, and SRC Toko Sean Tana Karo. As for the Best Store Creation Category of SRC winners from 1st to 5th place, they are SRC D'Market Purwokerto, SRC Seno Denpasar, SRC 24 Jam Pare-Pare, SRC Tugu Bandung, and SRC Susi Semarang. Not to be outdone, various categories for SRC appreciation, Mitra SRC, and Paguyuban SRC were also announced at the event.

As a complement, the peak of the Festival SRC Indonesia event presents an entertainment stage in the form of stand-up comedy from talented comedians who always succeed in making people laugh, Kiky Saputri. With his unique jokes, Kiky made the event even livelier. In addition, the audience at home was also spoiled with interactive quizzes with prizes of 3 smartphones and a total of 3 million Rupiah LinkAja balance. You can check out the excitement of the Festival SRC Indonesia here. Also follow the latest information from SRC Indonesia by following Instagram @AYOKelontong.

(kly/tmi)