Indonesia's Funny Assembly Introduces a New Liquid Product to Spoil All Their Fans

Kapanlagi.com - The current situation certainly has a lot of impact on individuals or groups in society. Such as the economic impact that greatly affects those who lose their jobs or businesses that have to close down due to the difficult circumstances caused by the pandemic.

However, the Indonesian Comedy Assembly (MLI) actually takes advantage of the situation by trying something new to enter the business world by launching a premium liquid product for electronic cigarette lovers, also known as vape. MLI's step began when they saw the hobby of the fans, who are mostly vape users, and this became their motivation to present a liquid product called RP, short for Real Pleasure.

MLI, in collaboration with Revolution Liquid, also presents Coki Pardede, Tretan Muslim, Dono Pradana, and Rigen Rakelna as brand ambassadors. For Dono Pradana, he and his colleagues have a unique way to promote the latest product by randomly visiting vape stores to surprise customers who purchase their products.

"What's unique about this product is MLI's marketing approach, because there will be many gimmicks that we will play, such as comedy from us, and we will also visit vape stores to give surprises. We will give gifts to those who buy the product," said Dono Pradana when met in the SCBD area, South Jakarta, on Thursday (5/11) afternoon.

1. Visit Vape Store

Kapanlagi/Bayu Herdianto

Dono and the other three Brand Ambassadors plan to visit vape stores scattered throughout Indonesia randomly. Not only that, according to Dono, the promotional concept they are doing is like promoting a movie with surprises and excitement for its fans.

"Yes, we will visit them randomly, but what's for sure is the vape stores that collaborate with us and secondly, we will visit vape stores throughout Indonesia. The concept is like promoting a movie, there will be meet and greets, it will be exciting," he said.

2. Slightly Hindering Business

However, Doni admitted that the current pandemic situation has slightly hindered their efforts to promote this Real Pleasure liquid. But with the implementation of health protocols, everything will run smoothly and confidently. Dono said that vape users will love this latest breakthrough liquid.

"How is it, it should be (hindered), but let's continue with health protocols to ensure smoothness. In fact, people's interest in vaping has not diminished, so we are confident in selling at that price and optimistic that the marketing technique will be liked and successful," he said.

(kpl/irf/frs)