Kapanlagi.com - There is something different about the last two years' Ramadan, where many restrictions prohibit the public from directly socializing due to the pandemic. Now, the Indonesian community has new hope and opportunities to meet and face-to-face with friends and relatives. Welcoming this moment of longing and excitement, IM3 presents the #KembaliSilaturahmi campaign by inviting the public, especially the young generation of Indonesia, to reconnect by meeting their closest people.
To strengthen the spirit of the #KembaliSilaturahmi campaign, IM3 collaborates with several young musicians to present a song titled Alunan Temu, which is performed beautifully by Isyana Sarasvati, Hindia, and Bilal Indrajaya. In line with the song, it turns out that the three musicians also feel the spirit of #KembaliSilaturahmi because this is the first time they have been brought together to collaborate. What is also unique about this song is that the instrumental sounds are colored by the heartbeats of the musicians who perform the song as a representation of their happy feelings of being able to gather again with their closest people.
The #KembaliSilaturahmi campaign is also supported by the launch of a campaign video that tells the story of three friends who finally meet and reconnect after being separated for so long, where these figures also represent a new segmentation of IM3's target users, namely the young generation who are more mature and always want to connect with their peers.
1. Prepare a Ramadan Concert as the Peak of Celebration
'Alunan Temu' is performed by Isyana Sarasvati, Hindia, and Bilal Indrajaya / Photo Credit: Youtube - IM3
As a brand that continues to provide convenience in telecommunications and digital services, IM3 presents the Freedom Internet package with a large quota of 50GB and unlimited calls to fellow IM3 and Tri users for Rp 100,000 (normal price Rp 150,000) in the Sensasi Ramadan promo. This package aims to support the excitement of all customers in carrying out activities during the month of Ramadan and enjoying entertainment with maximum internet experience.
"This Ramadan, IM3 is here to support the young generation in Indonesia in celebrating #KembaliSilaturahmi after years of being interrupted. As a brand for young people, we always strive to fulfill their digital communication needs, especially during this Ramadan through the Freedom Internet package with a large quota of 50GB. Hopefully, this can further complement the excitement felt by customers when enjoying moments of gathering together in this year's Ramadan," said Ritesh Kumar Singh, Chief Commercial Officer of Indosat Ooredoo Hutchison.
During Ramadan, IM3 also wants to interact more closely with customers through a series of activities in several cities in Indonesia, namely Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Medan, and Makassar by presenting the IM3 Ramadan Zone #KembaliSilaturahmi. This is a visit outlet program (SIDAK IM3) with a Ramadan Bus, and there will be a Ramadan concert as the peak of the celebration of the return of togetherness.
(kpl/gtr)
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.