Looking at the Trend of Celebrity Cakes that Once Boomed but Now Faded, What is the Cause?

Kapanlagi.com - Around 2017, there was a trend among celebrities in the country. They flocked to establish outlets selling trendy bakery products. These cakes were sold with their own branding.

Some names did catch attention, such as Syahrini who sold Princess Cakes with a Japanese flavor. Ayu Ting Ting established Kuenya Ayu, selling square cakes with various flavors. Even Nagita Slavina joined by establishing Gigieat Cake, selling layered cakes.

However, in 2021, these 3 brands are no longer heard of. For example, Princess Cake, if you check their Instagram, their last post was on July 29, 2019. The same goes for Kuenya Ayu, one of their outlets in Semarang has not posted any content since November 17, 2018. Gigieat Cake is also the same.

1. What's Wrong?

So, what's wrong with this trendy cake business? There are several things we can examine. The first is the products. Most of these trendy cake products are modifications of existing cakes, with various toppings added. This business did attract attention, but because these cakes are not a new product, these products only had hype at the beginning and slowly disappeared due to a lack of innovation.

Next is the celebrity factor. It is known that this trendy cake business uses celebrities' names as brand ambassadors, which means that when the celebrity's name fades, so does the sales of their outlets.

2. Not All Rolled Up

However, it does not mean that all trendy cake businesses have closed down, there are also some that are able to survive until now. Malang Strudel, for example, a business owned by Teuku Wisnu, has been able to survive until now, having many outlets and even product diversification.

This is because Teuku Wisnu himself is directly involved and oversees his business. Even during this pandemic, Malang Strudel also adapted by creating new products and conducting online sales using online motorcycle taxi services.

Malang Strudel shows that trendy cake businesses are not always short-lived. As long as they are taken seriously and can adapt quickly to the changing times, any business will have the opportunity to survive and succeed. So, have you ever tried any trendy cakes?

(kpl/frs)