Maudy Ayunda Launches Shimmering Jewelry Collection, See the Light with Frank & Co

Kapanlagi.com - Frank & Co., a luxury jewelry brand under Central Mega Kencana (CMK), ends the year 2024 by releasing its latest collection titled See the Light. Partnering with singer and actress Maudy Ayunda as the creative director, this collection comes with a fashion film directed by Kamila Andini, conveying a message about finding light in the midst of life's journey.

The launch of this collection not only offers the beauty of jewelry but also presents a profound meaning relevant to life. In this collaboration, Maudy Ayunda not only designs but also embeds messages of optimism and strength behind each design, creating a piece of jewelry that transcends aesthetics.

1. Background of the Collaboration between Maudy Ayunda and Frank & Co

Maudy Ayunda Launches the Sparkling Jewelry Collection, See the Light with Frank & Co. (instagram/frankco_id, instagram/maudyayunda)

Frank & Co. announced a special collaboration with Maudy Ayunda for the See the Light jewelry collection, presenting an artistic and meaningful jewelry concept. Maudy is involved as the creative director and collaborates with Kamila Andini, a renowned director known for her cinematic works. This collaboration unites the creative visions of Maudy and Kamila into a work that highlights the themes of beauty and resilience in life.

2. Inspiration Behind the See the Light Collection

Maudy Ayunda Launches Shimmering Jewelry Collection, See the Light with Frank & Co. (instagram/frankco_id, instagram/maudyayunda)

Maudy Ayunda revealed that the concept of See the Light is inspired by the journey of life towards the light at the end of the tunnel. This collection is designed to radiate hope and courage for every wearer, encouraging them to remain optimistic in the face of challenges. Each design in this collection carries symbolic meaning, reflecting the courage and strength that comes from within.

3. Three Series of Collections with Their Own Meanings

Maudy Ayunda Launches Shimmering Jewelry Collection, See the Light with Frank & Co. (instagram/frankco_id, instagram/maudyayunda)

The See the Light collection consists of three main series: Bold Light, Fine Light, and Legacy of Light. Bold Light symbolizes courage and the spirit of facing obstacles, Fine Light radiates timeless elegance, while Legacy of Light is a symbol of a meaningful life journey. Each series is designed to depict various stages of life’s journey and the unique experiences of each individual.

4. The Creative Process Behind the Designs by Maudy Ayunda

Maudy Ayunda Launches Sparkling Jewelry Collection, See the Light with Frank & Co. (instagram/frankco_id, instagram/maudyayunda)

As the creative director, Maudy Ayunda is actively involved in the design process of this collection. She engages in discussions with the team to ensure that each design reflects her vision of light. For Maudy, this collaboration is an opportunity to explore creativity and imagination, resulting in tangible works that can be worn and have artistic value.

5. Inspiring Fashion Film by Kamila Andini

Maudy Ayunda Launches Sparkling Jewelry Collection, See the Light with Frank & Co. (instagram/frankco_id, instagram/maudyayunda)

Kamila Andini directs the fashion film See the Light, which conveys a message about the journey of searching for and finding light within oneself. Through this film, Frank & Co. delivers an inspiring narrative about personal strength that overcomes life's obstacles. This fashion film shows that every journey has a light that can be found, in line with the values embodied by this collection.

6. Commitment to the Environment with Recycled Gold Material

Maudy Ayunda Launches Shimmering Jewelry Collection, See the Light with Frank & Co. (instagram/frankco_id, instagram/maudyayunda)

Frank & Co. uses 18K recycled gold in this collection as a form of environmental concern. The gold used maintains high quality, without any reduction in purity or carat. By choosing environmentally friendly materials, Frank & Co. helps reduce the need for new gold mining, while also demonstrating a commitment to sustainability.

7. Attendance at the Launch Event at Park Hyatt Jakarta

Maudy Ayunda Launches Shimmering Jewelry Collection, See the Light with Frank & Co. (instagram/frankco_id, instagram/maudyayunda)

The launch of the See the Light collection at Park Hyatt Jakarta was attended by media, public figures, and loyal customers of Frank & Co. At the event, Maudy and Kamila shared their experiences and stories behind this collection. Rolly Soesanto, General Manager of Frank & Co., revealed that this collection embodies a message of self-empowerment and optimism, becoming a high-value work of art.

That’s the portrait of Maudy Ayunda launching the See the Light jewelry collection with Frank & Co. KLovers, interested in buying her jewelry? If not now, when?

(kpl/kpc)