Kapanlagi.com - Cinta Laura Kiehl is a German-Indonesian celebrity who has built her career in the homeland. Recently, she has released her latest single titled Loco with full dedication, KLovers.
Cinta Laura continues to promote her latest single with a pink cover photo that looks eccentric. She released it on September 1, 2023.
Interestingly, Cinta Laura apparently doesn't do things halfway when working on her latest project. Moreover, this 30-year-old woman is a perfectionist. She is even willing to spend a considerable amount of money to ensure that her latest work, titled 'Loco', is perfect for introduction to the public.
Cinta Laura Digs Deep into Her Pocket for "Loco" / Photo Credit: KapanLagi.com/Muhammad Akrom Sukarya
When met in the Bangka area, South Jakarta, on Tuesday afternoon (5/9), Cinta Laura Kiehl said that she spent hundreds of millions, even nearly billions of rupiah to work on the single Loco. This does not include promotion and other expenses.
"From buying plane tickets to production costs, music vendor fees, and clothes because there were two outfits that we brought from Indonesia that were not worth it and ended up looking for new ones there, which were very expensive," said Cinta Laura.
"It might have reached billions, getting close to that, not including promotion and other expenses," she added.
Cinta Laura Willing to Spend Almost Billions of Rupiah for Her Latest Single
Cinta explained that there were significant technical challenges during the production process of Loco. Especially because it required a lot of money, such as flying her seven-person team to Los Angeles.
"The first major challenge was flying seven people to LA, which is not cheap. Accommodation, food, and other expenses were also not cheap. Making the music video there, even with a minimal crew, was also expensive. So, the effort was already very high," she said.
Cinta Laura Willing to Spend Almost Billions of Rupiah Budget for Latest Single
Despite the obstacles, Cinta Laura expressed satisfaction with the response from music enthusiasts towards her latest work. She also mentioned that before the release of the Loco music video, the reactions from fellow artists were very satisfying for her.
"It's doing very well. The enthusiasm before the music video was released was quite high, and many artist friends gave their reactions, such as Raffi Ahmad, Natasha Wilona, Prilly, Boy William, and even Titi DJ and many other big names who took the time to make reaction videos. They said it was extraordinary," she concluded.
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