Once Viral in Its Time, These 6 Artisan Cake Businesses Are Now No Longer Heard of

Kapanlagi.com - Around 2017-2019, the culinary world in Indonesia was shocked by the emergence of artisan cake businesses, KL Lovers. Many artists finally decided to open cake shops in various regions by creating various variations of cakes or desserts.

Many of them claimed their products as typical souvenirs from those regions. This certainly attracted the interest of customers, why not? Fans must be curious about the taste of these artist's cakes, plus the enthusiasm of YouTubers who joined in by creating content reviewing artisan cakes.

However, it cannot be denied that running a business is not easy. Apart from the hype of this artisan cake trend, many of them did not last long and ended up closing down, KL Lovers. So, here are 6 types of artisan cakes that are now just memories, who are they?

1. Semarang Wife Cake

Chelsea Olivia and Glenn Alinskie (credit: instagram.com/semarangwifecake)

First of all, Semarang Wife Cake owned by Chelsea Olivia. This Cake shop was first opened in 2017 in the city of lumpia, Semarang! By selling dessert in the form of unique cakes where puff pastry is combined with soft cake, this cake shop has its own uniqueness. The cakes here even have 5 flavor variants when it first opened, original cheese, choco melt, lemon, greentea, and choconut, delicious! 

Although it used to attract a lot of buyers, to the point that there were queues and often sold out, unfortunately, this business did not last long. Now its Instagram account is no longer active and the shop has closed. What a pity, KL Lovers.

2. Surabaya Snow Cake

Zaskia Sungkar (credit: instagram.com/ssccake)

Next, Surabaya Snow Cake owned by Zaskia Sungkar. Carrying a theme that is almost similar to Wife Cake, where puff pastry is combined with soft cake, this cake shop also went viral in Surabaya! Not only does it have a beautiful appearance, but the taste is also famous and unique, like eating layered cake with a new texture.

Unfortunately, even though it went viral, it turns out that this artist's cake business also eventually closed. It's unknown why, but it's regrettable. This cake even became a kind of typical souvenir from Surabaya. It's sad to have to part ways because they have closed, goodbye Surabaya Snow Cake!

3. Princess Cake

Syahrini with products from Princess Cake (credit: instagram.com/bandungprincesscake)

From the name, KL Lovers must have already imagined who this belongs to, right? Yup! It belongs to Princess Syahrini! Princess Cake was first opened in 2017 in the city of Bandung. The cake is inspired by Japanese cake and the outlet is dominated by pink color. It even has 5 different flavors!

Just like other viral celebrity cake businesses, Princess Syahrini's business also had to close down! Even though many people said that the cakes from Princess Cake are delicious. Such a pity, KL Lovers.

4. Vidi Vini Vici

Vidi Aldiano (credit: instagram.com/vidialdiano)

Joining the hype, who would have thought that singer Vidi Aldiano also opened a celebrity cake business, KL Lovers! Just like Snow Cake, the city of heroes, Surabaya, once again becomes the center of cake shops owned by Vidi called Vidi Vini Vici. Claiming to be a trendy souvenir, Vidi Vini Vici went viral because of its unique cake concept and reportedly delicious taste! 

Following the footsteps of other celebrity cake businesses, Vidi's cake shop is unfortunately reported to have ceased operations. The concept is indeed unique, right? A cake with various toppings and colorful appearance. But now Vidi Vini Vici is just a memory, such a shame!

5. Ayu's Cake

Ayu Ting Ting (credit: instagram.com/ayutingting92)

Familiar with her name, Ayu Ting Ting, a famous dangdut singer from Indonesia! First opened in 2017, Ayu's Cake offers cheese sponge cake with various toppings. This cake also went viral at that time, KL Lovers, with many food vloggers competing to make reviews about Ayu's Cake.

Since its launch, there have been many controversies surrounding Ayu Ting Ting's cake business. Despite all that, this artist's cake business also collapsed in the culinary world. Although it went viral, it didn't last long, just like other artist's cakes, KL Lovers!

6. Mama Nia's Bread

Nia Ramadhani and her child with their bread product (credit: instagram.com/ramadhaniabakrie)

This is Nia Ramadhani's bread business. First launched in 2018, Mama Nia's Bread offers bread with various types of fillings. From sweet to meat, everything is available! Nia's bread shop even opened branches in various regions in Indonesia, it went viral!

Unfortunately, just like other artist's cake businesses, Mama Nia's Bread also collapsed. It often received comments, from expensive prices to the shape of the bread not being an issue for Nia Ramadhani, but it turns out her bread business also failed. 

What a shame, KL Lovers, there are many types of artist's cakes and breads that, despite being innovative and trendy, still couldn't compete and survive until now. Whether they went viral because of the artist's name or because of the quality and taste, at least these artist's cake businesses once flourished in their time, KL Lovers, and many have proven that these artist's cakes are not just a casual business. Entering a new era, there must be new innovations, so let's wait and see what other business breakthroughs these celebrities will bring, KL Lovers!

This article was written by: Elisabeth Marie N. D. 

(kpl/mag)