Photos of Unique Phenomenon 'Citayam Fashion Week' that is Viral, Attracting Government and Japanese Media Attention - Boosting Traders' Sales Tripled

Teenagers with eccentric outfits make SCBD area an open catwalk arena!

Almost every weekend, this public space is crowded with teenagers.

The activities they do include posing like models, skateboarding, playing music, chatting, and making new friends.

KLovers must be familiar with the names Bonge, Roy, Kurma, and Jeje, who often appear on TikTok and Instagram reels.

Being social media influencers, their fame is what makes 'Citayam Fashion Week' and SCBD area more popular.

Eccentric outfits and unique behavior like that also attracted a number of content creators and national media to come to Citayam Fashion Week and interview these teenagers.

Many of them claimed to be happy to come to the area to create content with the background of high-rise buildings and public spaces, which makes their social media more interesting.

Not only that, 'Citayam Fashion Week' apparently also improves the local community's economy sector. A mobile coffee seller claimed that his turnover has increased more than three times since this phenomenon.

"Previously, the maximum was Rp 200,000 per day, but now with this phenomenon, it can reach at least Rp 700,000 per day," said Toriman quoted via pikiran-rakyat.com on 12/7/2022.

Seeing this phenomenon, Minister of Tourism and Creative Economy Sandiaga Uno plans to create an interesting activity and content to accommodate these teenagers. He will collaborate with the Jakarta Tourism and Creative Economy Agency.

Jakarta Governor Anies Baswedan stated that they do not have a problem with this phenomenon. According to him, the interaction among the community is the goal of building public spaces.

"The third space that invites interaction among residents, not only from Jakarta but also from Citayam," said Anies quoted through the official Instagram account @aniesbaswedan, Tuesday (12/7).

Not without problems, the presence of teenagers in the SCBD area also has an environmental impact in the form of waste. The Jakarta DKI Satpol PP imposes sanctions on anyone caught littering.

This 'Citayam Fashion Week' phenomenon also received attention from the Japanese media. Tokyo Fashion even appreciates this unique phenomenon through its Twitter account.

"A cool thread about thousands of Indonesian teenagers who dress up and transform the central streets of Jakarta into fashion catwalks, not much different from Harajuku in Japan," wrote the Tokyo Fashion Twitter account.

"Hopefully Indonesian street photographers and news sites document them and support this scene!" he continued.

KLovers, what do you think about 'Citayam Fashion Week'?