Pioneering Business, Arif Muhammad 'Mak Beti' Launches Liquid

Kapanlagi.com - Arif Muhammad alias Mak Beti started venturing into the business world. The business he started was launching a liquid product for electronic cigarette smokers or vapers.

He became interested in the liquid business because he has been a vaper since 2015. He saw a good business opportunity among electronic cigarette smokers. In addition, he also wants to educate conventional smokers to switch to electronic cigarettes because they are safer.

"I will also educate vapers that electronic cigarettes are not dangerous and can even prevent and reduce dependence on cigarettes," said Mak Beti, recently.

1. Named MakBet

credit: Personal Documentation

The liquid product is named MakBet. For production and distribution, Arif Muhammad collaborates with Rizki Tamam from Senso Liquid, Arif Budiman from 2thumbs distribution, and Babethyo from Come on Project.

According to Rizki Tamam, the mixer of Makbet Liquid, for three months he has been mixing the Makbet Liquid formula to get the right taste, different from the liquid circulating in Indonesia. Various flavor variants were created and finally, according to Rizki, the Milk Biscuit flavor was chosen.

"Yes, for about three months I have been trying to apply a special taste for the Makbet Liquid product. To match the slogan which is Makbet Liquid Makes Everything Legit," said Rizki.

2. Ready with Marketing Strategy

credit: Personal Documentation

Meanwhile, Arif Budiman from 2thumbs distribution said that they are ready with a marketing strategy to be able to defeat competitors who have been there first.

"Makbet Liquid will be ready to compete in the market and I believe that with the strategy we have, Makbet Liquid will have its own market. The price is very competitive, 185 thousand for a 100 Ml package," he said.

(kpl/dan/nda)