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Kapanlagi.com - The beauty industry in Indonesia continues to grow, with many innovations bringing new trends in skincare. One name that stands out in the aesthetic world is Dr. Oky Pratama, a doctor who is also successful as an entrepreneur in the beauty field. His name rose to prominence thanks to Bening's Clinic, which now has dozens of branches in various major cities.
The success of Dr. Oky Pratama was not achieved overnight. His journey began with a medical education until he finally decided to delve into aesthetics. With a strong entrepreneurial spirit, he was able to build his business from scratch and make it one of the leading beauty clinics in Indonesia.
In this article, we will discuss the life journey of Dr. Oky Pratama, from his educational background to how he built Bening’s Clinic. Check out this inspiring story that can serve as motivation for anyone who wants to succeed in the world of business and beauty.
The Secret to Dr. Oky Pratama's Success in the Beauty Industry. (credit:instagram.com/dr.okypratamaa)
Dr. Oky Pratama was born in Jambi on July 10, 1991, and is the second child of three siblings. Since childhood, he has shown an interest in the world of medicine and education.
He completed his primary and secondary education in Jambi, including participating in an acceleration program in junior high school. After that, he continued his medical studies at Baiturrahmah University and graduated in 3.5 years.
Not satisfied with just being a general practitioner, he continued his education at the American Academy of Aesthetic Medicine (AAAM) in California. From there, his interest in the aesthetic world grew even more.
The Success Secrets of Dr. Oky Pratama in the beauty world. (credit:instagram.com/dr.okypratamaa)
Initially, Dr. Oky aspired to be an artist, but his parents did not allow it. He eventually pursued a career in medicine and served in the Madura region as a general practitioner.
His interest in the beauty field emerged after he completed his studies at AAAM. He started selling blackhead removal tools online in 2016, which became the first step in building his business.
His business grew rapidly, and in 2017, he established his first beauty clinic in Jambi. Thanks to effective marketing strategies, his clinic became widely recognized and attracted many customers.
The Success Secrets of Dr. Oky Pratama in the beauty world. (credit:instagram.com/dr.okypratamaa)
The success of his first clinic made Dr. Oky more confident to expand. In 2018, he opened a second branch in Palembang, followed by Lampung and Pekanbaru in 2019.
In 2020, he inaugurated the fifth branch in Jakarta. Since then, his business has grown rapidly to have 74 branches across Indonesia.
In addition to clinics, he also established Bening's Indonesia, which produces various skincare products. This brand has successfully received various awards, including MURI and Shopee Award.
The Secret to dr. Oky Pratama's Success in the Beauty World. (credit:instagram.com/dr.okypratamaa)
Dr. Oky's success in the beauty world cannot be separated from his hard work and dedication. Thanks to his innovations and strategies, he has received many prestigious awards. Public trust in his products has also increased year by year.
Not only that, he also has his own factory, Benings Technology Industry, located in Depok. This factory has produced more than 300 types of skincare products that are circulating in the market.
The Secret to dr. Oky Pratama's Success in the Beauty World. (credit:instagram.com/dr.okypratamaa)
In addition to being a doctor and entrepreneur, dr. Oky also had the opportunity to be a television presenter. In 2020, he hosted the program Yuk Sehat Bersama dr. Oky Pratama on a TV station.
In February 2022, he released an autobiography titled Cahaya Bening dari Jambi. This book tells the story of his life journey and his struggles in building a beauty business.
The launch of this book was an important moment in his career, while also inspiring many people who wish to follow in his footsteps in the world of business and medicine.
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