Profile of NiziU, a Japanese Girl Group from JYP with Cute and Talented Members

The name NiziU is derived from the Japanese word 'niji' which means rainbow, with the letter 'U' symbolizing you (the fans). The philosophy is that the different members unite like a rainbow shining together with the support of the fans. Their official fandom is called WithU.

This group officially debuted in Japan on December 2, 2020, with the single 'Step and a Step'. Interestingly, even before their debut, NiziU had already caught attention with the pre-debut album 'Make You Happy' released on June 30, 2020.

The song 'Make You Happy' exploded in the market, ranking #2 on the Billboard Japan Hot 100 and even entering the Top 100 Billboard Global (No.84 Global Excl. US). In 15 weeks, this cheerful song has been streamed over 100 million times, a record that solidifies NiziU as the fastest female artist to achieve this milestone in Japan.

Debut single 'Step and a Step' also dominated the Oricon and Japan Hot 100 charts, marking a strong start for NiziU. It's no surprise that various achievements were quickly attained. NiziU was awarded the Special Achievement Award at the Japan Record Awards 2020 despite just debuting.

The music video for 'Make You Happy' also won Best Dance Video at the MTV Video Music Awards Japan 2020. In the following years, NiziU continued to produce hits like 'Take a Picture', 'Chopstick', 'Clap Clap', and their first full album 'U' (2021), while sweeping the Best New Artist award at the Gold Disc Award 2021.

In addition to their success on the charts, NiziU has also been flooded with collaborations. Their song 'Take a Picture' was chosen as a jingle for an advertisement, while 'Poppin Shakin' became the campaign song in collaboration with the telecommunications operator SoftBank.

In terms of management, NiziU is under the auspices of JYP Entertainment and Sony Music Entertainment Japan for activities in Japan.