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Starting from the personal experience of always looking fashionable and cool in every activity, the couple Raffi Ahmad and Nagita Slavina decided to venture into the fashion industry by developing Kyds, a children's clothing brand.
What's the full story? Find out here.
"(Considerations for this brand) From my personal experience. Rafathar is very selective when it comes to wearing clothes. So he wants to wear clothes that are comfortable but cool," said Nagita Slavina in Tangerang, Monday (6/6/2022).
In creating this fashion brand, Nagita and Raffi invited Sheila Pesik and Alexander Setiawan, who have experience in developing children's clothing with the little palmerhaus brand. "They are very professional," said Gigi.
Meanwhile, Rafathar said he is happy with the clothes produced by his parents. "I really like the clothes, they are comfortable to play with friends," said Rafathar.
Regarding the material selection, Raffi Ahmad said his fashion brand is made from high-quality materials.
"The materials are of high quality and international standard. However, we sell them at an affordable price," said Raffi. "Starting from 40 thousand rupiahs," added Nagita Slavina.
According to Gigi, also known as Nagita Slavina, this fashion brand is only intended for children aged 4-12 years old.
"Since Rafathar was a baby, I have liked shopping for children's clothes. Now that Rafathar is 7 years old, the need for daily clothes has changed. That's why Kyds was born to meet the needs of basic clothing for children aged 4-12 years old," she said.
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