Shake Up the Indonesian Fashion World, de Royale Fabrice Collaborates with Designer Alfons Lee to Create a One Stop Shopping Concept

Kapanlagi.com - The name Alfons Lee as a dress designer is known by many fashion enthusiasts. His glamorous works are able to catch the attention of fashion lovers. The latest news is that Alfons Lee is collaborating with one of the de Royale Fabrice fabric stores and offering a new concept in the Indonesian fashion industry.

Yes, de Royale Fabrice offers an interesting new concept, which is one stop shopping. Where customers who buy fabric can immediately turn it into an evening gown, wedding gown, or even a kebaya. That's where Alfons Lee comes in to realize the design desires of the customers.

"We want something practical. When we go to a fabric store, we want it to be able to be made right away so we don't have to go back and forth. Of course, there will be packages. Of course, if you take the fabric and have the designer make it right away, there will be a special attractive price," said Anna, the marketing representative of de Royale Fabrice when met in Central Jakarta recently.

"I've never encountered a collaboration like this before, where a company invites collaboration to create a store that has everything, fabric, clothes, designers," added Alfons.

1. Give Positive Impact

credit: Kapanlagi.com/Mathias Purwanto

Anna added that the presence of de Royale Fabrice as a one-stop shopping is inseparable from their love for the fashion world. Where later collaboration with designers can have a positive impact for both, namely the store or brand and the designer themselves.

"In Jakarta, it's the designer's name that appears, not the store's name. Whereas outside, there are stores or brands looking at which designer's name is better and they collaborate, but both names still appear. So even if they eventually separate, the store or brand name rises, and the designer's name still rises," Anna added.

De Royale Fabrice will open an offline store in Kelapa Gading area with a target of selling 100 dresses per month. Of course, other targets to expand the store have also been prepared.

"The hope is, of course, to create other de Royale stores in several cities," Anna said.

2. Banyak Pelajari Ilmu

credit: Kapanlagi.com/Mathias Purwanto

Alfons Lee is not just any name in the fashion world. Starting his career as an assistant to several designers, Alfons has learned a lot. He started his own brand with the same name in 2010. Long story short, he was trusted to prepare dresses for the Bintang Pantura Indosiar event and the top 10 Miss Selebriti SCTV in 2014. Now, his name is trusted by the famous Diva Titi DJ and many high-ranking officials to make dresses.

"From the magazine Sekar, I went to SCTV for the top 10 miss selebriti in 2014. After that, I also worked as a wardrobe for several TV shows. The most frequent one at that time was Bintang Pantura for its participants like Evi Masamba. After that, I was given input to create something more spectacular, and that's when I found my own style, Alfons Lee. I lean towards the monumental, elegant, and extravagant. Eventually, I made dresses for the judges, like Inul and Zaskia Gotik. Then I caught the attention of mba Titi DJ to make her dress, and also mama Uthe," said Alfons, who graduated from the Faculty of Economics at STIE IBII.

3. Having Great Confidence

Now, together with Royale Fabrice with the concept of one stop shopping, Alfons Lee has great confidence to make a breakthrough in the Indonesian fashion industry.

"This is a new opportunity and challenge for me. Of course, together with my team, I will continue to strive and learn to become better," he said.

(kpl/dan/nda)