Kapanlagi.com - Shella Saukia, Crazy Rich Aceh and fashion entrepreneur, held the 'SSahaja Perempuan Indonesia' showcase at the Main Atrium, Gandaria City. This event became a moment to celebrate the success of Indonesian women in the business world while inspiring the younger generation. By presenting 53 elegant collections of Muslim clothing, Shella showcased the beauty of Indonesian women through her best works.
"I am very excited to hold this presentation again and uplift the spirit of Indonesian women in the business world. I hope this event can provide inspiration and motivation for women to achieve their dreams and contribute positively to the business world," said Shella Saukia after the event, Wednesday (26/2/2025).
KapanLagi.com/Sahal Fadli
Not only showcasing the latest fashion collections, this event also invites several famous celebrities such as Maia Estianty, Wulan Guritno, Ria Ricis, Jennifer Coppen, and Awkarin. The invited guests are presented with works that combine floral motifs, Middle Eastern architecture, and the signature SS monogram.
"This year Shella has 30 muses, including Maia Estianty, Wulan Guritno, and Lolly Unyu. This is a special tribute from Shella, quite different because she gives her best for Indonesian women through her heart," said Caren Delano, the show director of this event.
Instagram/carendelano
Another uniqueness of this show is the presence of friends with disabilities and those with Down syndrome who also strut on stage. This step is a form of inclusion to show that all individuals have the right to shine without limits.
"One of the reasons Shella invites friends with Down syndrome is so they can also shine and give their best. Shella wants this event to be meaningful, not only for beautiful women but also for those who may rarely get the spotlight," added Caren Delano.
KapanLagi.com/Sahal Fadli
Since 2016, Shella's business has grown rapidly. Now, she serves as the CEO of Shella Saukia Group, widely known as a successful company in the sale of Islamic clothing. One of the flagship collections showcased at this event is the Exclusive Raya Collection, which is only available at the offline store of Shella Saukia Fashion in Gandaria City. This collection is specially designed for the Eid celebration and reflects the elegance of Indonesian women when gathering with family.
"This is an annual event with the theme of Indonesian Women. The total collection is 53, from the blossom theme that I love to vintage classic. This attire is suitable for Muslim and non-hijab women," said Shella Saukia.
Ria Ricis, one of the celebrities who also appeared at this event, gave positive comments about Shella's work. She feels proud and touched to be part of this meaningful event.
"I am definitely happy, proud, and touched. Masyaallah, the clothes are beautiful. She is kind to me and my family, so there's no reason to criticize. If we are with good people, we should also be good," said Ria Ricis.
Shelly held a fashion show titled 'SSahaja Indonesian Women' which is not just an ordinary fashion show. Shella invited friends from the arts and people with disabilities and Down syndrome to participate. By involving people with disabilities, Shella wants to show that the fashion world must be inclusive. Everyone has the right to feel beautiful and confident, regardless of their background or physical condition.
(kpl/aal/fbi)
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