Start Loving the Fashion World, Singer Fannita Posumah Becomes a Famous BA Fashion Brand

Kapanlagi.com - The world of entertainment and fashion seems inseparable. It is not uncommon for artists to become trendsetters through their style of dress. Seeing this, Fannita Posumah, who used to be indifferent, now pays more attention to the clothes she wears.

According to Fannita, as a public figure, she can no longer be indifferent to what she wears. Especially when she has to attend big events attended by famous artists. She believes that the clothes she wears can be an initial judgment by others towards her. Diving into the world of entertainment has made her start to love the fashion world.

"As a public figure, I have to pay attention to my fashion appearance because when attending meetings with entertainment colleagues, there will be a first impression. The first impression when meeting someone is very important in paying attention to fashion," said Fannita Posumah when met in South Jakarta recently.

Although she admits that she doesn't really follow the current fashion trends, Fannita has learned a lot about how to mix and match clothes. "I understand fashion, starting from mixing and matching the clothes that I want," she said.

1. Falling in Love with the Fashion World

credit: Kapanlagi.com/Mathias Purwanto

Starting to fall in love with the fashion world led Fannita Posumah to become a Brand Ambassador for one of De Royale Fabrics' fabric stores that offers a new concept in the Indonesian fashion industry. It all started with her participation in the Puteri Pariwisata Sulawesi Utara 2020 event, where Fannita Posumah was secretly targeted by De Royale Fabrics.

"After the Puteri Pariwisata event, I made a music video for my song 'Jadi Aku' in Ubud, and that's where I met Ms. Anna from De Royale Fabrics. After that, she paid attention to my attitude and character. Eventually, she appointed me as the Brand Ambassador under her management," explained Fannita Posumah.

For Fannita Posumah, who is relatively new to the Indonesian entertainment industry, becoming a Brand Ambassador for De Royale Fabrics is an honor. Moreover, De Royale Fabrics has a quality that is no different from international brands.

"In De Royale Fabrics, fashion ranges from casual wear, dresses, cocktail dresses, formal dresses, jumpsuits, and they are all comfortable and not inferior to other brands. That's why I'm interested in it," she concluded.

(kpl/pur/nda)