Success in the Drama Love's Ambition, Zhao Lusi and William Chan Continue Collaboration in the Fashion World

Kapanlagi.com - After the extraordinary success of the drama Love's Ambition, the two main stars, Zhao Lusi and William Chan, are not just stopping at the screen. They are now expanding their collaboration into the fashion world, bridging their popularity and style appeal into an eye-catching street style collection that attracts many fans.

Both are now firmly collaborating in the fashion field. What will it be like? Let's check out the review below.

1. The Success of the Drama and Transition to Fashion

Quoted from Tonboriday (25/10), the drama Love’s Ambition recorded more than 1.5 billion views, indicating that the chemistry between Zhao Lusi and William Chan is widely accepted by the audience.

Starting from that, the two chose to strengthen their collaboration through a joint fashion line, combining their respective aesthetics: William's bold street style and Zhao's signature “soft girl” touch.

2. Collaboration Details

Their collaboration emerged through two brands: William Chan's brand CANOTWAIT_, which has achieved significant revenue (over 400 million yuan in 2024), and Zhao Lusi's brand ROSYDOEDIAN, inspired by her two pet dogs—Doe and Diandian.

This combination resulted in a playful yet stylish fashion collection, which sold out immediately upon launch.

3. Why This Collaboration is Interesting

The appeal of off-screen 'chemistry': Fans are used to seeing these two actors together on screen, and now they can 'experience' that togetherness through fashion.

Clever branding strategy: William combines his celebrity popularity with a strong business instinct, while Zhao adds a personal touch and relatable style.

A collection that reflects each character: William's brand highlights bold streetwear, while Zhao's brand presents cute yet chic elements. This combination results in products that have broad appeal among the youth segment.

4. Implications for the Fashion and Entertainment Industry

Such collaborations show that celebrities are no longer just 'faces' in product campaigns, but are also actively involved in designing and developing their own brands. This reflects a shift in power within the entertainment and fashion industries: from 'just acting or modeling' to 'brand business.'

For industry players in Indonesia, this phenomenon can serve as an example of how local celebrities can expand their career reach into the fashion business with the support of their fans.

(kpl/chn)