Kapanlagi.com - Recently, the poster for the film Song Hye Kyo titled "The Spy" has caused a stir in the online world. Many fans thought it was the latest movie poster from this beautiful actress.
However, upon further investigation, the poster is actually part of an advertising campaign for the luxury fashion brand Fendi. The photo released on July 8, 2025, features Song Hye Kyo in an elegant dark blue dress.
With a large black bag paired with it, the poster indeed looks very cinematic and dramatic. The text "THE SPY" and the note "Available in stores starting July 17" add a mysterious impression to the image.
1. Confusion Among Fans

(credit: FENDI)
The similarity in photo style to movie posters, especially in the spy or thriller genre, has led many to assume that Song Hye Kyo is involved in a new film project. This has certainly caused confusion among fans.
2. Reactions from Netizens and Celebrities

(credit: instagram.com/kyo1122)
The enthusiastic reactions from netizens were inevitable. Some speculate that the actress is secretly filming a movie. Many hope to see Song Hye Kyo in a strong and complex role, as demonstrated in her latest drama "The Glory".
Kang Min Kyung from DAVICHI, a close friend of Song Hye Kyo, also reacted with a shocked emoticon when the actress posted this film poster-like photo.
3. Famous Roles of Song Hye Kyo

(credit: instagram.com/kyo1122)
Song Hye Kyo is known for her stunning roles in various dramas and films. Her appeal as a major star in the Korean entertainment industry is undeniable.
This advertising campaign showcases just how strong Song Hye Kyo's allure is. Although it is not a real movie, the attention it garnered shows how many fans support her.
4. Fendi and Fashion Style

(credit: instagram.com/kyo1122)
Fendi, as a luxury fashion brand, successfully captured attention with this campaign. By using Song Hye Kyo's face, they managed to create a huge buzz on social media.
Social media played a significant role in spreading this information. Many fans shared posters and expressed their hopes of seeing Song Hye Kyo in a new film.
5. Successful Campaign

(credit: instagram.com/kyo1122)
Although the poster for "The Spy" is not for a new movie, Song Hye Kyo's appeal remains impressive. This campaign successfully attracted attention and created lively discussions among fans.
6. QNA

(credit: instagram.com/kyo1122)
Is the poster for 'The Spy' a new movie by Song Hye Kyo?
No, the poster for 'The Spy' is part of a Fendi advertising campaign.
When was the Fendi advertising campaign with Song Hye Kyo released?
The advertising campaign was released on July 8, 2025.
What confused fans about this poster?
The similarity in photo style with movie posters led many to believe it was a new film.
What was the netizens' reaction to the poster 'The Spy'?
Netizens expressed enthusiasm and hope to see Song Hye Kyo in a new movie.
7. Conclusion
Although the poster for "The Spy" is not for a new film, Song Hye Kyo's appeal remains impressive. This campaign successfully attracted attention and sparked lively discussions among fans.
(kpl/pit)
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.