Zhao Lusi Appointed as PECHOIN Brand Ambassador, Bringing Oriental Beauty Charm

Kapanlagi.com - Zhao Lusi once again marks an important milestone in her career journey. On Thursday (16/1/2026), the renowned skincare brand PECHOIN officially announced Zhao Lusi as their latest Brand Ambassador through their official Weibo channel and social media.

This announcement immediately caught the public's attention. Zhao Lusi is seen as representing beauty that is both soft and strong, in line with PECHOIN's identity that embraces oriental aesthetics and a philosophy of resilient growth.

1. Official Announcement and the Concept of "Beauty in Resilient Growth"

PECHOIN announced Zhao Lusi as the brand ambassador with the overarching theme of "Beauty in Resilient Growth". In its official narrative, Zhao Lusi is described as "as resilient as morning dew and as soft as oriental porcelain", a metaphor that highlights tranquility, steadfastness, and beauty that grows over time.

This theme is also linked to Zhao Lusi's journey as a public figure known for her consistency, hard work, and ability to thrive amidst various challenges. This collaboration invites the public to see beauty not just from the outside, but also from resilience and authenticity. Official hashtags such as #ZhaoLusiPechoinBrandAmbassador and #JoyfulHeartBornWithDew have quickly gained popularity among netizens.

2. Focus on Product and Oriental Skincare Aesthetics

Zhao Lusi - copyright: weibo.com

In this collaboration, PECHOIN highlights its flagship product, Little Porcelain Jar Repair Cream, which serves as the main symbol of the campaign. This product represents the concept of 'healing aesthetics' or soothing beauty, in line with Zhao Lusi's warm and down-to-earth image.

The campaign visuals feature Zhao Lusi with a soft yet classy look, reinforcing the impression of elegant oriental skincare that resonates with the younger generation. The combination of colors, textures, and visual styles creates a calm yet modern atmosphere.

Many fans believe that Zhao Lusi successfully brings a fresh new identity without losing the traditional roots that characterize PECHOIN.

3. Offline Activities and Fan Enthusiasm

Zhao Lusi - copyright: weibo.com

Zhao Lusi's appointment as the brand ambassador for PECHOIN is also accompanied by various offline activities in several major cities. Starting from thematic installations, large screens displaying campaign visuals, to pop-up experiences showcasing elements characteristic of Zhao Lusi.

The response from fans has been remarkable. Various exclusive merchandise such as transparent cards, holographic photocards, and special edition packages have quickly become highly sought after. In a short time, some sales packages have even been reported to sell out.

This enthusiasm demonstrates Zhao Lusi's strong appeal, while also showing the emotional closeness between the actress and her fans.

4. Zhao Lusi and the Representation of Beauty that Grows with Time

Zhao Lusi - copyright: weibo.com

Zhao Lusi's collaboration with PECHOIN is seen as a meeting of two identities that strengthen each other. Zhao Lusi is known as a figure who develops slowly but consistently, while PECHOIN carries a beauty philosophy that values process and resilience.

For many fans, this partnership feels personal and meaningful. Zhao Lusi not only appears as the face of the campaign but also as a symbol of beauty rooted in tenderness, strength, and the courage to continue growing. Through this collaboration, Zhao Lusi once again proves her influence as one of the most prominent figures in the Chinese entertainment world today.

(kpl/chn)