Rissa Asnan Becomes an Indonesian Citizen Who Waves Dangdut in America: Initially Considered Tacky, Now Bringing Dangdut Go International

Kapanlagi.com - Lately, dangdut music has regained its place in the hearts of the Indonesian people. This is evident from the increasing search for dangdut talent on national television, the emergence of young dangdut singers from various regions, and several dangdut songs that have entered the trending list on social media platforms such as YouTube and TikTok.

Apparently, there is an Indonesian citizen (WNI) named Rissa Asnan who lives in the United States and has chosen a unique path. She popularizes dangdut music through various organizations that initially aimed to promote Indonesian culture and raise funds for Indonesian students studying in America.

In a recent interview, Rissa admitted that she initially auditioned for a program called Dangdut In America (DIA). This woman, who has been studying in America since 1989, apparently wants dangdut music to be better known by the local American population.

"Because I don't know any Americans who can sing dangdut songs. The idea came up because I used to be a Dangdut Promoter starting in 2004, along with Thomas Djorghi, Liza Natalia, and Fitri Karlina. The idea of an audition specifically for Americans emerged so that there could be direct interaction with the local residents," she said to the KapanLagi.com team recently.

1. Reasons for Interest in Dangdut

Rissa Asnan, who used to study at West Valley College in Saratoga, California, is now a housewife who focuses on the development of dangdut music in America. She revealed the reasons why she could be interested in this music.

"I am interested in Dangdut music and want to introduce it in America because I believe Dangdut is a music genre that combines elements from several countries, such as India and Arab. Sometimes there are also elements of rock in Dangdut music. Dangdut also requires special skills in singing, and not all singers can sing with dangdut style," she said.

2. Once Considered Dangdut as Tacky, Now Determined to Bring it Internationally

Although now a dangdut activist in America, this woman, who is also known as mama dangdut, initially did not like this genre of music. However, when she migrated to America, she felt a different feel.

"My background is not dangdut. I am one of those who do not like dangdut! When I was young, I was against dangdut because I thought it was tacky. But because I lived in America for a long time, hearing dangdut in America gave me goosebumps because it reminded me of my hometown and my origin from Indonesia. I also want to elevate the status of dangdut to go international because it can create auditions in America. At least I can help with whatever I can for Indonesia. I'm not a forgetful person," said Rissa Asnan.

3. Things that Keep the Enthusiasm in Managing Dangdut in America

Rissa Asnan has been managing this organization for fourteen years. She revealed some things that always keep her enthusiasm in introducing dangdut in America.

"What makes me enthusiastic is because I believe in God. Every time I want to quit, it seems like God says don't quit. Through dangdut, I have met many people and characters. Of course, I am also proud to be a diaspora who promotes Indonesian culture through dangdut music! At least I contribute something to Indonesia without selfishness and with my love for Indonesia. The interest of people in America towards dangdut music is so great. Dangdut music is now also developing so that it is easy to listen to and enjoyed by various groups," said Rissa Asnan. 

4. Often Overlooked by Indonesian Citizens Themselves

Although gaining attention from American residents, it turns out that during the 14 years, DIA has often been overlooked by Indonesian citizens themselves. In its operations, Rissa Asnan even willingly spends her own money to ensure the sustainability of DIA.

"For 14 years, it has been easier for me to find talent in America and they really believe and hope that one of the original songs will become a hit. I don't have to bother auditioning anymore because they all believe in the DIA program. It is unfortunate that Indonesians themselves overlook it. Alhamdulillah, there is an opportunity from Allah to continue moving forward with my own savings. Although it hasn't been profitable in terms of business, I will continue to move forward until there is a hit as the Dangdut Label In America," said Rissa Asnan.

5. Returning to Indonesia

Rissa Asnan, who lived in Indonesia from birth until the age of 18, revealed the possibility of her returning to Indonesia.

"I miss Indonesia so much, especially being a Dangdut producer. I feel very proud to have gone through all of this, fighting selflessly for Indonesia. It may be a loss for the city, but my heart remains happy and proud," she said.

"I will settle in America because all of my children were born here. Alhamdulillah, because of the Dangdut network and experience, I also have a business called NSR Homecare Agency that helps recruit workers to America legally, especially in the field of medical and health businesses," Rissa added.

6. Favorite Dangdut Singer and Song

Rissa Asnan mentions several song titles and top dangdut singers in the country that she idolizes. For songs, Rissa likes Yang Sedang Sedang Saja (Just So-So), Anggur Merah (Red Wine), and Benang Biru (Blue Thread). As for female dangdut singers, her idols are Dewi Perssik, Inul Daratista, Elvy Sukaesih, Camelia Malik. Rhoma Irama and Meggy Z are two male dangdut singers that she idolizes. 

(kpl/cvn/ums)