Youtube NextUp Program Returns with the Theme of Building Communities, Opening Opportunities, Celebrating the Indonesian Youtube Creator Community

Kapanlagi.com - Indonesia is like a house full of growth and talent. From the community of content creators who share what they love online, Indonesian content creators thirst for knowledge and continuously redefine what it means to be an artist, entertainer, and opinion leader wherever they are. YouTube is built on the premise of openness. With openness comes opportunities, building communities, and most importantly, opening up learning opportunities.

According to YouTube data, the watch time for knowledge-related videos, which include topics such as science, humanities, business, and law, in Indonesia has grown over 80% in the past year until June 2020 compared to the same period the previous year.

"What's more inspiring is seeing how content creators across the country use YouTube as a platform for communities of people with similar interests and passions, as well as lifelong learners coming together," said Feliciana Wienathan, Communication Manager, Google Indonesia. What is Youtube NextUp 2021 like this time? Find out in the following review.

Written by: Salma Azzahidah

1. YouTube NextUp

Media Dynamics

YouTube NextUp is an initiative launched in 2017 and dedicated to nurturing new content creators to accelerate channel growth and take it to the next level.

From this initiative, 12 creators have been selected from various entry categories that surpass language, region, or content genre boundaries, across Indonesia. Each of them receives a production kit worth Rp 14,500,000 to help improve their channels. They have also attended a personalized immersive virtual camp for 3 weeks tailored to their channel needs, and have brought in top Indonesian creators and practitioners to share insights, especially on video production and content strategy.

In addition, this week also marks the first time that "YouTube Week" is open to the public. Three days with over twelve workshops from YouTube expert teams focused on how to increase channel growth.

2. National Teacher's Day Commemoration by YouTube

Media Dynamics

In addition, to add excitement to this year's National Teacher's Day, together with the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia, Kok Bisa and YouTube Learning will hold a live streaming of the Academy Edukreator Awards event titled "Academy Edukreator Awards Party 2021"

The awards are to celebrate teachers, students, and professionals who have participated in more than ten Academy Edukreator classes that focus on vocational, academic, edutainment, and public health education content.

The live broadcast will be simultaneously aired on the Kok Bisa and Kemendikbud RI channels on Saturday, November 27, 2021, 19:00 - 19:35 WIB and will be attended by Mr. Iwan Syahril, the Director General of GTK Kemendikbud RI, as well as selected edukreators who will be finalists for the awards.

(kpl/mag)