'MAIN API' Successfully Achieves MURI Record, Trending in 32 Countries

Kapanlagi.com - The third episode of the MAIN API series has garnered over 60 million viewers! In addition, the series starring Luna Maya, Darius Sinathrya, Audi Marissa, and Marcelino Lefrandt has successfully trended in 32 countries and set a MURI record.

This is the second MURI record for Hitmaker Studios as a web series trending in multiple countries. Previously, in 2021, they received a similar award with Little Mom, which trended in 20 countries.

The MURI award was presented to producer Rocky Soraya at the Hitmaker Studios office on Wednesday (11/12) yesterday.

"I’m happy, definitely proud, and indeed from the beginning our hope was to trend worldwide. But this has exceeded what we thought, which is trending in 32 countries, so I’m very happy and satisfied," said Rocky Soraya.

1. Has Uniqueness

MAIN API (Credit: Special)

MURI has several criteria to determine whether a work is worthy of an award or record, one of which is a superlative work.

According to MURI, a superlative work is an original work that can be measured, such as the largest, fastest, longest, tallest, or similar.

In addition, the work must also have uniqueness and special qualities that are not possessed by others.

“For this MAIN API series, it falls into the pure category that is superlative, namely the most countries represented. We assess it based on the countries where this film is trending, and it is an extraordinary work because of its unique story,” explained Andre Purwandono, Sr. Customer Relations Manager at MURI.

2. New Colors

The dedication of the actors in their performances, combined with a unique storyline that is different from others, is one of the secrets behind the success of this series. The audience is emotionally connected and drawn into every conflict presented.

"The characters Nadine, Alex, Lara, and Erwin bring new colors, bringing intense conflict and fluctuating emotions in each episode,” said Rocky Soraya.

“Many also hope that new episodes can air faster because they can't wait for the continuation,” he added.

(kpl/pur/tdr)