"A MINECRAFT MOVIE" Ready to Surpass "MARIO BROS", Will It Become Warner Bros' Best-Selling Video Game Film?

The phenomenon of A MINECRAFT MOVIE has hit theaters in the United States with extraordinary enthusiasm from young audiences. This film produced by Warner Bros and Legendary opened with over $135 million, making it the biggest opening film of 2025 so far.

In several theaters, the screening atmosphere turned into an interactive party as children shouted iconic lines and danced in the aisles when the character Steve, played by Jack Black, sang. With Thursday night previews reaching $10.55 million, A MINECRAFT MOVIE even set a record as the video game film with the highest preview earnings.

If this trend continues, A MINECRAFT MOVIE has a great potential to shift the dominance of THE SUPER MARIO BROS MOVIE and place Warner Bros at the top of the list of studios with the best-selling video game film of all time.

1. The Start of the Explosion: Shocking First Day Data

A MINECRAFT MOVIE Set to Surpass MARIO BROS (credit: imdb)

On Friday, A MINECRAFT MOVIE earned $58 million including revenue from the previous night's preview. This figure places it as the fourth-largest opening day in April history, behind Avengers: Endgame, Infinity War, and Furious 7.

Weekend predictions continue to rise with projections ranging from $135 million to $155 million, depending on Saturday's performance. In comparison, Barbie opened with $162 million and THE SUPER MARIO BROS MOVIE only $146.3 million in its first 3 days.

2. Teenagers Make Up the Largest Audience

A MINECRAFT MOVIE Ready to Surpass MARIO BROS (credit: imdb)

Data from Screen Engine/Comscore reveals that 57% of viewers purchased tickets on the same day, demonstrating the effectiveness of Warner Bros' digital marketing strategy based on zip codes.

The largest demographic is ages 18-24 (43%) and 13-17 (35%), while 54% are men under 25. The main reasons they came are that the movie looks exciting (52%) and because they love the Minecraft franchise (42%).

3. Marketing Strategy: From Teaser Critique to Exploding on Social Media

A MINECRAFT MOVIE Ready to Surpass MARIO BROS (credit: imdb)

When the first teaser was released last September, many fans were disappointed with the live-action style and character design. However, Warner Bros managed to change that perception through new trailers that showed fidelity to the original game elements.

Social media became key in reviving enthusiasm. With a total reach of 772 million, A MINECRAFT MOVIE surpassed Sonic the Hedgehog 3 in digital exposure, aided by stars like Jack Black (32.7 million followers) and Jason Momoa (20.1 million followers).

4. An Unforgettable Cinema Experience

A MINECRAFT MOVIE Ready to Surpass MARIO BROS (credit: imdb)

Imax and premium format (PLF) contributed one-third of total sales, with 3D accounting for 15% of all tickets sold. The best-performing regions are the Midwest, Mountain, and West.

Regal Irvine Spectrum became the highest-grossing theater, surpassing $103 thousand just from the early screenings. Young audiences even labeled this film as the best cinema experience of their lives.

5. The Influence of Collaboration and Long-Term Potential

Promotions through McDonald's, including the Minecraft-themed Happy Meal, have been a major driver of popularity. Audiences even came to the theater mimicking Jack Black's dialogue: "You know what I'm here for!"

The studio also received praise for the execution of this project from veteran executives, including Jesse Ehrman and Greg Silverman, who have been championing this project for a long time, until it was finally approved by Michael De Luca and Pam Abdy.

6. Is the MINECRAFT MOVIE more successful than the SUPER MARIO BROS MOVIE?

If its earnings surpass $146.3 million in 3 days, then yes, the MINECRAFT MOVIE will become the biggest opening for a video game movie of all time.

7. Who is the main cast in the MINECRAFT MOVIE?

The film stars Jack Black as Steve, alongside Jason Momoa, Jennifer Coolidge, and Danielle Brooks.

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