Kapanlagi.com - The popularity of artists in China is not only determined by the number of dramas aired but also by the commercial value they bring. The first quarter of 2025 shows surprising data, with several top artists remaining at the top even without appearing on television.
Big names like Xiao Zhan, Dilraba Dilmurat, and Wang Yibo have managed to secure a spot in the top 10 artists with the highest commercial value. This phenomenon has caught the attention of many entertainment observers as it indicates the extraordinary appeal of these stars to brands and consumers.
This data confirms that the influence of celebrities does not solely depend on new works but also on the reputation they have built over the years. So, who made the list and what is the order? Here’s the complete breakdown.
1. Xiao Zhan Returns to Top Ranking

Latest commercial value of Chinese artists 2025 (credit:instagram.com/xz_1991x)
Xiao Zhan occupies the first position with a commercial value of 89.55, the highest among other artists. His popularity is supported by the drama THE LEGEND OF THE CONDOR HEROES: THE GREAT HERO which is currently being widely discussed.
The presence of this drama has strengthened his involvement with various brands. Despite the tight competition, Xiao Zhan's dominance proves that his marketability is still very high.
2. Bai Lu Stays Close in Second Position

Latest commercial value of Chinese artists 2025 (credit:instagram.com/bailu_923)
With a value of 88.36, Bai Lu occupies the second position thanks to her roles in two dramas simultaneously: MOONLIGHT MYSTIQUE and NORTHWARD. Both titles have significantly established her presence in the entertainment market.
Major brands are increasingly interested in partnering with Bai Lu due to her positive image and consistent performance. It's no surprise that her value is just slightly below Xiao Zhan's.
3. Yang Zi Ranks Third with FLOURISHED PEONY

Latest commercial value of Chinese artists 2025 (credit:instagram.com/yangzi_aoao)
Actress Yang Zi ranks third with a commercial value score of 87.86, slightly ahead of Dilraba Dilmurat in fourth place. Her success is closely tied to her drama project titled "Flourished Peony", which has garnered significant public attention.
This drama has provided a substantial boost to her presence in the entertainment industry, especially from a commercial standpoint. Yang Zi's name is already widely recognized, and with this new project, brands are increasingly interested in making her their product ambassador.
4. Dilraba Dilmurat Maintains Fourth Position

Latest commercial value of Chinese artists 2025 (credit:instagram.com/dilrabaxx63)
Dilraba scored 87.6 even though she has not aired a new drama during this quarter. This indicates that brands still believe in Dilraba's personal appeal.
She continues to appear in various advertisements and brand collaborations, keeping her relevant. Market confidence maintains her strong position on the top list.
5. Yu Shuxin Follows Closely with a Near Score

Latest commercial value of Chinese artists 2025 (credit:instagram.com/estheeerrrrr)
This young actress scored 87.46, slightly below Dilraba. Her role in the drama SKI INTO LOVE boosted her name amidst fierce competition.
Her fresh appearance and strong character in the drama significantly contributed to her commercial value. She is also active in endorsing various products.
6. Cheng Yi Enters Without a New Drama Airing

Latest commercial value of Chinese artists 2025 (credit:instagram.com/_17cy_)
Cheng Yi is in 6th place with a score of 87.04, despite not having any dramas airing this quarter. This is one of the surprises in the list.
The sustained popularity from previous projects keeps him a brand favorite. His consistent public image maintenance is also a key factor.
7. Zhao Liying Strong at Position Seven

Latest commercial value of Chinese artists 2025 (credit:instagram.com/zlyzhao)
With the drama WE GIRLS, Zhao Liying secures her place at seventh position with a score of 86.78. The drama strengthens fan loyalty while expanding her market.
She is known for her cross-generational appeal, which keeps brands interested in collaborating with her. Her big name and consistency add value.
8. Wang Hedi Appears in GUARDIANS OF THE DAFENG

Latest commercial value of Chinese artists 2025 (credit:instagram.com/dylan_wang_1220)
A score of 86.32 brings Wang Hedi to eighth position thanks to the drama GUARDIANS OF THE DAFENG. His unique acting style is one of the reasons brands are interested in him.
Although he is considered a newcomer on the top-tier list, Wang Hedi's commercial performance is noteworthy. He is now one of the most promising new faces.
9. Wang Yibo Remains in the Top 10

Latest commercial value of Chinese artists 2025 (credit:instagram.com/yibo.w_85)
Although he did not air any dramas this quarter, Wang Yibo maintains a score of 85.94. This shows that his fanbase and appeal are very solid.
Wang Yibo remains active in various events and advertisements, which keeps his presence in the public eye. The brand awareness strategy keeps his value stable.
10. Liu Yuning Ends the List with a High Score

Latest commercial value of Chinese artists 2025 (credit:mydramalist)
With a score of 85.86, Liu Yuning closes the top 10 list. Like several other artists, he does not have any dramas airing, yet he is still chosen by major brands.
The public and brands' trust in Liu Yuning is based on his strong reputation and involvement in the music industry as well as variety shows.
Let's read articles about other Chinese artists on Kapanlagi.com. If not now, when, KapanLagi?
(kpl/vna)
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.