6 Secrets to BTS' Success in Gaining Global Popularity, Free Content as the Main Key

Kapanlagi.com - There is no doubt about the popularity of BTS these days. Moreover, they are not only famous in Asia, but also worldwide. The success of BTS is considered to have broken the stereotype of Asian musicians who can penetrate the Western music market, especially America and Europe, without having to sing in English lyrics completely.

No wonder some people wonder, what is actually the key to the success of BTS in gaining global popularity? Apparently, one of the main keys is free content. Yes, BTS spoils their fans with various content, from music to daily life documentation for free.

Although it may sound trivial, it turns out that fans really appreciate it. In fact, fans feel closer to their K-Pop idol with various content. It is not uncommon for many new fans of BTS to emerge after watching or listening to such digital content. What is it like?

1. Bangtan Bomb

credit via Big Hit Entertainment

Since their debut, BTS has been accustomed to uploading behind-the-scenes content of their activities on YouTube. The video content called Bangtan Bomb or BTS Bomb can be enjoyed by fans for free.

In addition, through this content, BTS fans have been intentionally allowed to know the personalities of each BTS member behind the camera. This is to prove that all BTS members are genuine, both on stage and behind the scenes.

Who would have thought that this content would be very effective, when at that time many K-Pop agencies tended to still cover up the lives behind the camera of their artists. However, BTS through Big Hit Entertainment chose a different and more open way to interact with fans.

In fact, Big Hit Entertainment allows fans to create BTS creative videos from the content they make. This is what creates a strong bond between BTS and fans, which continues to this day.

2. Soundcloud

credit via Big Hit Entertainment

BTS is very active in participating in music production in every album since their debut. They are so active that the number of songs they create is immeasurable. Moreover, each member has their own musical style, and the agency does not limit their creativity.

Interestingly, in addition to commercial music, BTS often gifts their fans with high-quality music that can be enjoyed for free. Usually, this music is uploaded on BTS's official Soundcloud channel.

What's even cooler is that BTS often releases free mixtape albums. Almost every month, there is always new music released either as a group or individually.

Thanks to this abundance of music content, fans never get tired of listening to BTS's music. According to fans, the BTS music released on Soundcloud has a different 'taste' compared to the one released in official albums.

3. FESTA

credit via Big Hit Entertainment

To show their gratitude to the fans, BTS almost never miss celebrating their debut anniversary called FESTA every year. The event, which is always held on June 13th, is even held spectacularly with the presence of free content and concerts.

In the eyes of BTS fans, FESTA itself is more like a festival. Because for more than a week, fans will be spoiled with various exclusive content such as BTS family photos, choreography videos, new music, and other exciting and interesting content. That is why FESTA is eagerly awaited by BTS fans.

4. Run BTS!

credit via Big Hit Entertainment

BTS also has their own variety show called Run BTS! This show can be enjoyed for free every week via the VLIVE and WEVERSE platforms.

Through this variety show, fans can get to know each BTS member's character more deeply, which is basically super funny and not awkward at all. 

In addition to Run BTS!, it often brings laughter by presenting various missions and games. Although this show was initially created as a project, because many fans liked it, it was eventually made regularly to bring BTS closer to the fans.

Due to the large number of viewers, Run BTS! is always trending on VLIVE. Some episodes have even been aired on Korean TV. The cool thing is, this variety show has aired more than 100 episodes, marking its success in attracting millions of viewers.

5. Bang Bang Con

credit via Big Hit Entertainment

Just like other musicians, BTS also had to cancel concerts and world tours throughout 2020 due to the Covid-19 pandemic. In order to heal the disappointment of fans, BTS didn't stay silent. Instead, they brought a 2-day consecutive online concert for fans, free of charge.

The concert called Bang Bang Con presented a series of BTS concerts that could only be seen through exclusive DVDs. However, on March 18-19, 2020, Big Hit Entertainment streamed it on YouTube Bangtan TV as entertainment, especially for new BTS fans who had never watched it before.

6. American Hustle Life

credit via Big Hit Entertainment

In the early years of their debut, BTS brought exclusive content called American Hustle Life, which was broadcasted on Mnet. Through this content, BTS as rookies were sent to America to learn hip-hop.

This content can still be watched until now. Usually, new fans will be recommended by long-time BTS fans to watch this show. The goal is to know how difficult BTS's struggle was in the early days of their debut, how they learned hip-hop from famous rappers like Warren G and Coolio.

Those are the series of free BTS content that can be enjoyed by fans. Not only entertaining, but these contents also prove BTS's success in attracting fans from all over the world, and eventually becoming as big as they are now.

(kly/tmi)