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The controversy surrounding Kim Soo Hyun linking him to the death and grooming of Kim Sae Ron has intensified with the numerous pieces of evidence presented by the Garosero Institute Research. This has significantly affected his collaborations with well-known brands, one of which is Cuckoo China.
Recently, Cuckoo China announced the termination of the contract with Kim Soo Hyun just 20 days after he was announced as the Brand Ambassador. Here are his photos as the brand ambassador.
Kim Soo Hyun received bad news about another contract termination from the brand that collaborated with him. The escalating scandal involving him and Kim Sae Ron is the main reason for this.
According to Koreaboo, on March 18, 2025, Cuckoo China released a statement that they would suspend all promotional activities related to Kim Soo Hyun and replace all image materials featuring him on official platforms.
"We will immediately suspend all promotional activities related to Kim Soo Hyun and replace all image materials featuring him on official platforms. We will halt all marketing plans involving him and form a special task force to continuously monitor the development of the situation," Cuckoo explained.
The brand has also stated that they will stop the marketing plans related to Kim Soo Hyun that are being prepared while continuing to monitor the progress of this case.
It is known that Kim Soo Hyun was recently appointed as the model for the brand in several countries such as China, Vietnam, and Indonesia on March 1, 2025.
For now, Cuckoo China has removed all advertisement images related to Kim Soo Hyun from their social media accounts.
Previously, many brands had terminated contracts or suspended promotional activities related to Kim Soo Hyun as more evidence emerged supporting his involvement in the 'grooming' allegations against the late Kim Sae Ron.
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