Kapanlagi.com - A controversial incident involving ADOR staff and the former dormitory used by the group NewJeans has triggered strong reactions from netizens. It is known that the company's staff recorded the condition of the dormitory using a body camera, an action considered unusual in the entertainment industry context.
This incident occurred amid an ongoing legal dispute between ADOR and NewJeans regarding the validity of their exclusive contract. ADOR had previously filed a lawsuit in the Seoul Central District Court to uphold its management contract status with the group.
Many are questioning the motives behind this recording, especially as this issue has become a hot topic of discussion in online forums, generating speculation and debate among fans and the public.
ADOR Staff Records Former Dormitory Used by NewJeans Members with Body Cameras, Flood of Reactions from Netizens (credit: instagram/newjeans_official)
The dispute began when NewJeans unilaterally announced the termination of their exclusive contract with ADOR on November 28, 2024. The group stated that the fault lay entirely with ADOR and HYBE, and therefore they felt no need to pay any penalties.
In response, ADOR filed a lawsuit on December 3, 2024, to confirm the validity of their contract. ADOR argued that the exclusive contract remained valid and prohibited NewJeans from signing any advertising agreements without their approval.
ADOR staff recorded the former dormitory used by NewJeans members with a body camera, flooding netizen reactions (credit: instagram/newjeans_official)
After NewJeans vacated the dormitory provided by ADOR in early December 2024, the company staff used body cameras to inspect the condition of the property. ADOR explained that this action was aimed at preventing unfounded allegations related to the use of the property.
However, many questioned whether the use of body cameras was a proportional and ethical step, especially considering the sensitivities related to privacy and the group's reputation.
ADOR staff recorded the former dormitory used by NewJeans members with a body camera, flooding netizen reactions (credit: instagram/newjeans_official)
The use of body cameras in the former NewJeans dormitory sparked heated debate on social media. Some comments described the action as "creepy" and "inappropriate," while others viewed ADOR's actions as a protective measure to avoid further allegations.
One netizen commented, “Why should an empty dormitory be recorded? Is this to intimidate?” However, there were also supporters who said, “They are just protecting their property. There is nothing wrong with that.”
ADOR Staff Recorded the Former Dormitory Used by NewJeans Members with a Body Camera, Flood of Reactions from Netizens (credit: instagram/newjeans_official)
The situation became more complicated when photos from the dormitory surfaced on online forums, allegedly from obsessive fans (sasaeng). This raised further suspicions about ADOR's documentation process and who is responsible for the leak.
ADOR has not yet issued an official statement regarding the source of the leaked photos, but speculation continues to grow among fans and the public.
ADOR staff recorded the traces of the dormitory used by NewJeans members using a body camera, flooding reactions from netizens (credit: instagram/newjeans_official)
This dispute could affect the future of NewJeans as a group as well as ADOR's position in the entertainment industry. Legal decisions regarding exclusive contracts are crucial in determining the next steps for both parties.
Although ADOR emphasizes their commitment to supporting NewJeans' activities, this fractured relationship raises questions about the potential for reconciliation in the future.
ADOR explained that the use of a body camera was done to document the condition of the property and to avoid unfounded accusations.
Most fans criticized ADOR's actions as inappropriate, while others supported it as a protective measure.
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