K-Pop
Lotte Duty Free officially appointed aespa as their newest global model on March 9, 2026. This decision was directly announced by the South Korean duty-free company.
aespa was chosen again after previously collaborating for about two years since 2022. This collaboration is expected to strengthen global promotions while attracting more international tourists.
Here is the complete information gathered by the KapanLagi.com team. Let's take a look!
Lotte Duty Free announced aespa as their newest global model. This girl group is considered capable of strengthening the brand image while reaching the global market through the popularity of K-pop.
The appointment of aespa completes the K-pop model lineup of the company. Previously, Lotte Duty Free partnered with Kickflip and Hearts2Hearts last January.
Karina, Giselle, Winter, and Ningning are known as one of the most influential fourth-generation girl groups. Hit songs like "Next Level" to "Supernova" have achieved global success.
aespa is actually not a new face for Lotte Duty Free. The group has been a model since 2022 and is considered to have successfully helped enhance the company's brand value.
Through aespa, Lotte Duty Free aims to attract more international tourists. Its focus includes markets in Korea, Japan, Greater China, and Southeast Asia.
The company plans to install outdoor advertisements at main stores such as Myeongdong Main Store and World Tower Store. The digital campaign will also be intensified through social media.
In addition to advertisements, Lotte Duty Free is also preparing exclusive campaign videos and special merchandise. This content will be released gradually in 17 domestic and international stores.
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