Always Sold Out, This is the Payment for BTS and BLACKPINK as Brand Ambassadors

Kapanlagi.com - Tokopedia has just announced BTS and BLACKPINK as their brand ambassadors. These two K-Pop groups immediately attracted attention and became trending on social media.

The popularity of BTS and BLACKPINK is certainly not separated from their series of achievements in the entertainment industry. This can be an opportunity for many companies to make these two K-Pop groups their brand ambassadors. It's no secret that the products they introduce always sell well and run out.

Talking about brand ambassadors, how much money do you think needs to be spent? Because to pay BTS and BLACKPINK, companies have to be willing to spend a considerable amount of money. Summarized from various sources, here are the costs spent to make BTS and BLACKPINK brand ambassadors.

1. BTS as Brand Ambassador

In the event titled RUMOR HAS IT, reporter Choi Jeong Ah said that to make BTS appear in an advertisement, they must be paid between 2.59 - 4.31 million USD or equivalent to 36 - 60 billion IDR.

Although they have 7 members, in the advertising industry, there hasn't been any Korean celebrity who can receive such a payment. Hong Seokcheon added that in 2017, BTS received a payment of 861,000 USD or equivalent to 12 billion IDR. However, as time goes by, the price will continue to rise following their popularity.

2. BLACKPINK as Brand Ambassador

As for the female version, BLACKPINK has also successfully dominated a series of famous fashion and cosmetic brands as brand ambassadors. After investigation, although the payment for the group has not been found, the payment for Jennie and Rose as fashion brand ambassadors has been discovered.

It is said that Jennie BLACKPINK can earn 850 million IDR per year as a Chanel brand ambassador, as reported by the YouTube channel KOOKIELIT.

"Jennie definitely earns a lot of money from modeling and being a brand ambassador. The average payment for a Chanel brand ambassador is almost 60,000 USD or 850 million IDR per year. Just by guessing whether other brands pay her as much, she alone can earn hundreds of dollars," said KOOKIELIT.

Based on the same source, Rose BLACKPINK is also known to receive a payment of 53,000 USD or 745 million IDR as a Yves Saint Laurent brand ambassador.

3. Many Benefits

Well, that's the cost that companies have to incur to make BTS and BLACKPINK promote their products. Companies indeed have to be willing to spend a high cost to make BTS and BLACKPINK their brand ambassadors. However, of course, this is proportional to the company that can gain multiple profits.

So, do you always buy the products advertised by BTS and BLACKPINK?

(kpl/lmp)