Becoming the Brand Ambassador of Instant Noodle Indonesia, NCT Dream Invites Young Generation to Live Healthy

Kapanlagi.com - The spread of hallyu or Korean wave culture in Indonesia in recent years has shown a continuous increase. Dramas, movies, songs, fashion, and even South Korean cuisine are now widely used by the Indonesian people.

In fact, research by TikTok states that Indonesia is the country with the highest number of TikTok users who use K-Pop music in their videos, reaching up to 16.4% as quoted from the 2021 Kpop TikTok Infographic.

Seeing this phenomenon, Lemonilo, an Indonesian healthy lifestyle brand that popularizes various products without preservatives, dyes, and flavor enhancers (3P), officially introduces NCT DREAM as its Brand Ambassador.

1. NCT Member Response

Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, and Jisung welcomed this collaboration. Besides being familiar with the taste offered by Lemonilo, they feel that this noodle is a healthy food that should be tried and safe to consume every day.

"This is the first time NCT has filmed a food commercial. I am very happy to shoot while eating. This is the best memory for me. It tastes very familiar, but on the other hand, there is something new. I was surprised because it was served with kimchi, the taste of the noodle suits my palate," said Jeno in a video.

"The food I ate in Indonesia has a strong taste of spices. And that's what makes me like Indonesian food. And I feel that this noodle has a healthier taste," added Jaemin.

2. Inspiring

NCT Dream becomes the brand ambassador for instant noodles in Indonesia (credit: Kapanlagi.com/Mathias Purwanto)

Shinta Nurfauzia, as Co-CEO of Lemonilo, explains that the selection of NCT Dream as Brand Ambassadors is because they have achieved great success in the field of music. With NCT Dream's achievements and fame, she hopes to inspire the younger generation of Indonesia to live a healthy life.

"We are very excited to collaborate with NCT Dream. NCT Dream is a group that has achieved many great accomplishments. They have become an inspiration for the younger generation worldwide to dare to pursue their dreams. Now, together with Lemonilo, NCT Dream will encourage the younger generation to start living a healthy life as the key to achieving their dreams. This collaboration is expected to accelerate a healthy lifestyle among the younger generation of Indonesia," she explained.

3. Special Collaboration

Ronald Wijaya, Co-CEO of Lemonilo, also stated, "The collaboration between Lemonilo and NCT DREAM brings many new initiatives. One of them is the special collaboration packaging of NCT DREAM for Lemonilo instant noodles, available through all Lemonilo sales channels, including the app, website, official store on Tokopedia, as well as supermarkets and minimarkets throughout Indonesia."

4. Flagship Products

NCT Dream becomes the brand ambassador for instant noodles in Indonesia (credit: Kapanlagi.com/Mathias Purwanto)

Lemonilo, as a pioneer in providing products without 3P (preservatives, coloring agents, and MSG), invites the Indonesian people to adopt a healthier lifestyle. To achieve this, Lemonilo offers products that are easily accessible, delicious, and affordable to meet daily needs.

One of its flagship products is Lemonilo instant noodles, made from selected ingredients while still prioritizing taste. Lemonilo has also introduced around 40 other product variations, including instant noodles, snacks, and cooking seasonings. For purchases made at the Lemonilo Official Store on Tokopedia, there will be attractive offers in the form of shopping vouchers and special discounts.

5. Special Packaging

NCT Dream's special collaboration packaging for Lemonilo instant noodles will be available starting January 2022. In addition to being available in supermarkets, minimarkets, and Lemonilo Official Store on Tokopedia, this product can also be purchased through the Lemonilo website and app, as well as Wiranilo (official reseller of Lemonilo products).

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(kpl/pur/lou)