Bringing RIIZE, K-Beauty Brand UIQ Holds Major Launch Event in Indonesia

Kapanlagi.com - K-beauty brand UIQ successfully held a launch event titled UIQ UNIVERSE in JAKARTA at the Sky Garden in Lippo Mall Puri on September 1. This event was the largest in the UIQ UNIVERSE series to date, with over 1,400 customers present to officially welcome UIQ to the Indonesian market.

The event featured a fan signing session and a beauty talk show with UIQ's brand ambassador, RIIZE, who had already attracted significant public attention even before the event began. RIIZE, a new boy band from SM Entertainment, took this opportunity to get closer to their fans in Indonesia.

1. RIIZE Receives Batik

UIQ

The event started with six VIPs presenting traditional Indonesian batik clothing to RIIZE. The VIPs included Seo Jinkyeong, Vice President of UIQ; Rya Jeon, CMO of Skincara; Henry Riady, CEO & Owner of Lippo Malls Indonesia; Rita Yovita, CCO of Lippo Malls Indonesia; Christopher Madiam, Co-Founder & CEO of Social Bella; and Chrisanti Indiana, Co-founder & CMO of Social Bella.

RIIZE expressed their gratitude to the fans and honored Indonesian culture by taking photos with the batik they received. After that, a fan signing session was held with 50 selected fans, and during the beauty talk show, RIIZE shared beauty tips and their favorite UIQ products.

2. RIIZE's Choice Gifts

UIQ

One of the most memorable moments of this event was RIIZE's visit to Sociolla before the main event started. This visit was very special because RIIZE selected products that would later be given as gifts to their fans. Sociolla also didn’t want to miss out, their flagship store at Lippo Mall Puri was decorated with UIQ branding, creating an exciting and memorable atmosphere for the customers.

The selected products from RIIZE were then given to the event participants, adding a personal touch that made the event even more special.

3. Press Conference

UIQ

The subsequent press conference provided deeper insights into the UIQ brand. Seo Jinkyeong, Vice President of UIQ, expressed her excitement, "We are very pleased to introduce our brand to Indonesia. UIQ is a skincare brand developed by Genome & Company, a global leader in microbiome technology. This brand combines microbiome ingredients derived from the skin that help strengthen the skin's natural resilience by activating good bacteria. UIQ is quickly establishing itself as a new star in the K-beauty industry, and we are very enthusiastic about collaborating with Skincara and Sociolla to strategically introduce and develop this brand in Indonesia."

4. VIP Statements

Rya Jeon, CMO of Skincara, stated, "The opportunity to introduce the microbiome technology-based beauty brand, UIQ, to the Indonesian market is a significant achievement for Skincara. As the exclusive distributor of UIQ in Indonesia, we are very excited to collaborate with Sociolla. We believe that with the right education about microbiome technology, UIQ will successfully reach the appropriate audience and achieve success through Sociolla, the most trusted omnichannel beauty-tech retailer in Indonesia, with a strong and extensive local network. Sociolla's ability to integrate online and offline experiences will play a crucial role in connecting various Skincara brands with Indonesian customers. Starting with UIQ, we plan to collaboratively develop high-quality K-beauty brands with Sociolla."

Chrisanti Indiana, Co-Founder and CMO of Social Bella, expressed her enthusiasm for this collaboration by saying, "At Sociolla, we take pride in truly understanding the beauty market in Indonesia, especially with the growing interest in K-wave trends among consumers. Our collaboration with Skincara to introduce UIQ in Indonesia reflects our commitment to always staying one step ahead and providing innovative beauty experiences to our customers. By combining our deep knowledge of local beauty preferences with UIQ's advanced technology, we are confident we can offer something special that will resonate well with beauty enthusiasts in Indonesia. This collaboration is a testament to our ongoing dedication to enriching our customers' beauty journey by providing world-class products that align with their evolving tastes and needs."

Finally, Rita Yovita, CCO of Lippo Mall Indonesia who hosted the event, concluded by saying, "We are pleased to support the launch of the innovative K-beauty brand UIQ in Indonesia. Introduced to Indonesia through a collaboration between Sociolla and Skincara, we believe UIQ will soon capture the hearts of beauty enthusiasts across the country. We hope that through this event, Sky Garden at Lippo Mall Puri will continue to be a prime venue for hosting various events related to Korean culture in the future."

Through the UIQ launch event, Sociolla's flagship store at Lippo Mall Puri saw a 200% increase in visitors compared to the average daily visits, and UIQ product sales soared by 400%, marking a great success for the event.

(kpl/rsp)