Byeon Woo Seok has officially been announced as the latest ambassador for the luxury Italian jewelry brand, BVLGARI, on May 11, 2026. This selection was made due to the actor's elegant visuals, star aura, and professional attitude, which are considered in line with BVLGARI's artistic values.
Along with the announcement, exclusive photoshoots featuring Byeon Woo Seok wearing the iconic collections of the fashion house were also released. Let's take a look at the photos!










