Cha Eun Woo's Younger Brother Creates AI Project to Help His Brother's Career in the Entertainment Industry

At the AI Summit Seoul & EXPO 2025, the largest AI conference in Korea, which this year has evolved into an industrial exhibition platform, Donghwi presented a session titled 'AI Recipe: From AI Made for My Brother to a Brand Verification Engine' on Monday (10/11/2025).

In that session, Lee Dong Hwi introduced the AI Entertainment Management Data Crawling model that he initially created to assist his brother's professional activities.

Lee Dong Hwi's model's ability to map images and celebrity data has attracted several consumer goods companies to use it in their branding strategies and product verification.

This AI collects and analyzes information such as how often celebrity names appear in the media, whether they fit with a particular brand, trends emerging among fans, and how their image is perceived by the public.

Interestingly, this project also stemmed from Donghwi's close relationship with Cha Eun Woo. Initially, this tool was created specifically for Eun Woo so that he could understand the strength of the brand and the public's reaction to him objectively based on data, not just from opinions or personal impressions.

Donghwi appeared alongside Jo Yongmin, CEO of Unbound Lab, who previously held executive positions at Accenture, IBM, Samsung Electronics, and Managing Director of Google Korea. This collaboration further showcases Donghwi's professional weight in the field of AI.

Lee Dong Hwi himself is a graduate of Fudan University in China, one of the most prestigious universities in the world, ranked 30th according to the QS World University Rankings 2026.

Although his face is said to resemble Cha Eun Woo and caused a stir on the internet when his photos went viral, leading to speculation about a debut, Donghwi remains firm that he is not interested in entering the entertainment world and prefers to focus on his work.