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Kapanlagi.com - The South Korean cultural phenomenon that has gone global, from dramas to K-pop music, now has the potential to shake up the Chinese market once again. After being frozen for years, recent reports indicate that China may lift the informal ban on South Korean content, known as the 'Hallyu Ban', as early as May 2025.
The ban was implemented in 2017 in response to the deployment of the THAAD missile defense system in South Korea. Although the Chinese government officially denies the existence of such a ban, the impact of these restrictions has been strongly felt, especially for the South Korean entertainment industry, which suffered losses of up to 22 trillion won, or about $15.3 billion USD, in just one year.
The decision to reopen access to Hallyu content seems to be driven by several strategic factors. One of them is the need to strengthen cooperation between China and South Korea ahead of the upcoming APEC summit.
A senior official from the China-Asia Pacific Cooperation Center confirmed that China plans to continue cultural exchanges with South Korea. A private cultural delegation from China is scheduled to visit South Korea in March 2025.
This announcement brings fresh air to the South Korean entertainment industry. Shares of South Korean entertainment companies surged after news of the potential lifting of the ban circulated. This indicates the high hopes for the return of the lucrative Chinese market.
Although there has been no official announcement regarding the lifting of the ban, gradual approvals for K-pop concerts and other Korean entertainment content are expected. This signifies a slow but certain opening of the Chinese market for Hallyu content.
If the lifting of the ban materializes, the impact on the economies of both countries will be very significant. The large Chinese market will reopen to Korean cultural products, providing new opportunities for growth in the entertainment industry.
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If the lifting of this ban materializes, the impact on the economies of both countries will be very significant. The large Chinese market will reopen for Korean cultural products, providing new opportunities for growth in the entertainment industry.
(kpl/pit)
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