Kapanlagi.com - The Korean Cultural Center Indonesia (KCCI) collaborated with CJ Indonesia to create a web series titled MASAK YUK! to introduce Korean cuisine with gochujang as its main ingredient. The Indonesian people's interest in Korean food has been easily accepted, as evidenced by the growth of various Korean restaurants in Indonesia. In fact, many Korean food products can be found in various Korean and local stores such as supermarkets.
Indonesian people also have a similar taste to the local Korean population, which is a liking for spicy food, such as the spicy taste found in Gochujang. Gochujang itself is synonymous with the addition of spicy flavor in Korean food. Gochujang is a fermented red chili used as a food ingredient in Korean cuisine and is often compared to Indonesian chili sauce.
The Director of KCCI, Kim Yong Woon, said that besides being an entertainment program, this web series also promotes gochujang, which has now received a halal certification from the Indonesian Ulema Council (MUI). Kim Yong Woon added that this web series is one of the information channels as well as education for the Indonesian people who want to know more about Korean culinary culture.
“This is an entertainment program but also to promote halal gochujang food,” said Kim Yong Woon during a press conference at CGV Grand Indonesia, Central Jakarta, on Thursday (30/9). The President Director of CJ Indonesia, Shin Hee Sung, also hopes that through the web series MASAK YUK! more Indonesian people will want to try cooking with the unique Korean seasoning.
“We want to introduce the gochujang chili paste, which has now received a halal certification from the MUI. We believe that more and more Indonesian people want to try," said Shin Hee Sung.
(Source: Instagram @tedskygallery)
The web series MASAK YUK! is starred by five influencers who are already known among K-Pop fans, namely Alphiandi, Geraldy Tan, Vidya Susanti, Mutiara Adiguna, and Debora Gabriela. Although they don't have a background as chefs, they all enjoy the shooting process. Moreover, they already know each other well, so there is no difficulty in creating chemistry.
"The difficulty for me is that my background is not as a chef, but the shooting process went smoothly. We all had fun, laughed, and none of the cast fell asleep," said Alphiandi with a laugh.
Alphiandi and his friends are eager to see the audience's response to this web series. "Of course, we are very excited and can't wait to see the editing after what we have done. We are also excited about the audience's response," he added.
Youtube.com/KCCIndonesia
The event becomes more interesting with the presence of skilled chefs who will challenge the five influencers to cook using the main ingredient, gochujang. This web series will consist of five episodes that tell the story of various Korean dishes and are filled with the fun of the influencers, as well as providing interesting and beneficial information about Korean cultural values.
The web series MASAK YUK! will air every Friday at 20:00 WIB starting from October 1, 2021 on the KCCIndonesia YouTube channel, with guest appearances by skilled chefs specializing in Korean cuisine.
(kpl/rhm/mag)
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